BLOGGER TEMPLATES AND TWITTER BACKGROUNDS »

Final Music Video

Final Digi-Pack

Final Advertisement

Evaluation - Question 1,3 and 4

Evaluation - question 2

2) How effective is the combination of your main product and ancillary tasks?
When I first had to create my ancillary tasks, I wanted to ensure that I had a consistent theme running throughout them so that my target audience of teenage girls would have appeal to them and that they related to my music video well. For the inspiration of my Digi-pack and magazine advert I looked at Pixie Lott who was the artist of my chosen song for my music video, "like a broken arrow". We wanted to portray Pixie Lott as a young teenage girl who is trying to connect with her audience. So, I decided to use locations that teenagers would be familiar with such as parks, benches and their front living room.
For my Digi-pack I used the black and white theme that I have running throughout music video which gave it the professional look that I wanted to and I think it fitted with the lyrics/theme to the song (relationship break ups). For the front cover I took a print screen from my actual music video where Elle is resting against a white wall. I used this image as the audience will be familiar with it from the music video and it will clearly show that she is the main female protagonist being re
presented in the video. I adjusted the contrast a little more so that she stood out against the all and adding in a "swirly" font which i downloaded from a fonts website as I think this fitted with my pop genre and showed the young and girly character, inspired by Pixie Lott herself.
For the inside covers I chose a "kiss" shape to represent the love within the music video and on the other I used a black silouette of the cupid with an arrow as I also had this in my music video as an overlapping shot of when Elle and Alex in the video are arguing, the arrow breaks over them.
Here is my second ancillary task which is my magazine advert. Again, I have kept the consistency running throughout by continuing the black and white theme and again using a "swirly/girly" font to keep the initial idea of portraying Pixie Lott as much as possible. Again I have used screen shots from my music video so the audience can relate to the advertisement as they recognise them fro the video itself. The purpose of this was to promote the album itself. I used quotes from famous music magazines to make it look more professional and believable.
Overall, I think the overall effectiveness of the combination of my ancillary tasks is good because I have used the same locations, fonts and images throughout that my target audience of teenage girls will be able to relate to and along with the storyline and narrative of the music video.

Evaluation - Voice over

Monday, 27 September 2010

Meeting Log 2



This was a very important meeting as it was the day that we had to decide on our final song choice. After many discussions and debating over what genre and song to do, we have finally come to a decision. The song we have chosen is "Watch the sun come up" by the electro pop artist "example" who i have already done some artist research on.

I think this song holds great potential for our group as it has a fast, yet slow beat so we can have some slower more relaxed camera angles and some fast paced ones. Also, the change in beat will affect how we edit our video as we can have some fast paced edited clips and some smoother ones.

Sunday, 26 September 2010

Meeting Log 1



On the 22/09/10, my group and I realised that we really needed to knuckle down on the plans for our music video, when we realised we hadn't even decided on a certain song yet!


The possible options we discussed were:


Katy B - on a mission, louder

Magnetic Man - I need air

Example - Kick starts, watch the sun come up

Eminem ft Rhiana - love the way you lie
Hopefully, next meeting we shall be able to finally decide on a song and then we can get going on our ideas!

Meeting Log



In order to maintain a successful schedule when it comes to filming, editing and research our music video as a group, I will fill in a meeting log after every session. Whether its simple discussions in class, or an actual filming session, all the important information will be written down in my meeting log so I can stay on top of our group decisions.

As imaged above, every time I will record a meeting blog in order to make sure I record every decision made. Hopefully by doing this, it will help keep myself and my group more organised and will help us look back at previous decisions we have made and see whether they really were the correct ones.

mood board


As you can see from this mood board i made, the genre that we as a group have chosen to research is electro pop. Electro giving pop the slightly more modern twist then pop was before such as "the cheeky girls" and pop, simply because of what it stands for today "popular music".
The images in my mood board are taken from the search engines "Google" and "yahoo", both popular in the media today. I chose to put orange as the background as it is a bold, bright colour which represents our genre "electro pop" very well. The "MTV" logo represents just one of the popular music channels in which electro pop music is played on a daily basis including artists such as Katy B, Katy Perry, Example and so on.
there are also various images of a few artists who are either pop, electro, or electro pop as one combined genre. These include Katy Perry, The Cheeky Girls, Girl Aloud and Example. The 3 in which i would like to focus on in further detail are Katy B, Katy Perry and Example.

Tuesday, 14 September 2010

Narrative Music Video

The other type of music video that you can achieve is whats called a Narrative Music Video. This is the opposite of the performance one. Where in a performance video all that can be watched by the viewers is the band/artist playing the song and singing in a location, narrative actually have a storyline for them to watch.

By having a narrative running alongside the performance of the band/artist it makes it more interesting to watch, especially if the storyline actually fits to the lyrics of the song. An excellent example of this type of music video is "Stan" by Eminem and Dido. The reason why this video is so clever is because this song is about an obsessive fan over ermine and is girlfriend (dido) is started to become worried by this. the fact that the person playing the obsessive fan looks like Eminem makes it easier for us as viewers to follow and really absorb the narrative 100% and listen to how it fits the lyrics of the song.





I hope that when it comes down to making our own video, we can achieve both a mixture of performance and narrative combined in order to making it a successful music video and something that is thoroughly enjoyable to watch.

Performance Music Video

This type of music video is when the band or artist who sings the song is the main focus in the video and its just of them performing in different locations. This locations can vary from a gig, to a music studio, or even in a completely different setting like another planet for example, but there is no storyline to it.

There are many different example of this but one that I though showed this particularly well is the classic pop song by Outcast called "Hey ya!". It shows the band performing on a TV show to a live audience and there isn't really much of a storyline to it apart from the vague plot which fits in to the lyrics with the song.