Summary of Editing Changes

Opening Credits - changed ikea shot - changed lip synching - new opening [x] - l.o.v.e to the beat [x] - changed clip behind the broken arrow - unreversed the arrow - edited to the beat (bits in ikea) [x] - Added the water umbrella "ooh" shot - made alex+elle appear on the split screen when the word "love" is sung - alex+elle brighter contrast - happy times, elle on own - darker Here is a summary of the most siginificant changes to our music video which as a group we have made over the last week. the "[x]" means I have blogged about it and as youc an see, some of the changes I still need to blog.

Editing to the beat

We also noticed as a group that the start of the chorus all of the editing was a bit miss matched and was not edited to the beat at all and we though this would stop us from gaining as many marks as we can in receiving the highest grade possible.

Although our song choice is slow and hard to edit to the beat, we sat as a group and listened to the song over a couple and times and tried to highlight the key points of the song as to where a more "upbeat" was. We noticed that at the start of the chorus where Pixie sings "and your, sitting in the front row, wanna be first in line..." was where the beat was most evident throughout the whole song.

So in order to edit this to the beat correctly, we as a group looked at what footage we have placed to his part of the song. At the start of the chorus, Elle and Alex jumps on the bed in IKEA, imitating (500) Days of Summer that we had used for our product research earlier on in the year which inspired us to film in IKEA. We as a group made sure that Elle lands when the first symbol sound is played. On the next symbol sound we made sure that her face was shown and then quickly on the next one his face was shown. After that a two shot of the couple together was next shown on the fourth symbol noise and finally on the fifth symbol noise he kisses her.

So, now looking at our "media checklist" we can tick off the "successfully editing the footage in time with the beat" as we have completed this task successfully!

Changing the opening

At the start of the film we as a group decided to replaced the bit where Elle touches her top area of her body when adjusting her dress as we felt that this was very inappropriate for an innocent pop music promo. We decided replaced it with a clip of Elle in Ally Pally running up to a telescope and looking into this. We think that this starts off as an establishing shot to set the scene that she's in Ally Pally, alone and broken up with Alex. It also can act as if she is looking down the telescope into the music video as it goes straight into the stop motion of L.O.V.E. At first we thought that this looked a bit weird as the cross dissolve transition that I was putting between these two clips were not working, but other members of our media group convinced us that it looked a lot better than it did before so I kept it.

Opening credits research

In order for our music video to look more professional, we were told that we need to have the song title and artist to come up at the beginning and perhaps the end of the song as well. I was watching MTV the other day when I saw the video "Pack up" by "Eliza Doolittle" come up. I like the plain simple font used with the black writing and I also particularly liked the pink banner that the credits were written across. I particularly liked the banner as its pink and girl and this reflects my groups chosen genre of "pop" and it being a female artist of Pixie Lott, I think the colour pink indicates this well to our audience. However, on the IMovie tools, the only colour you can achieve for a banner type effect is white, and this doesn't really fit with our music video, especially because our video is all in black and white, I thought a bit of colour would help but we unfortunately can't achieve this. So, instead we have just gone with a plain simple aerial font and written the following: Line one - Broken Arrow Line two - Pixie Mix Line three - Pixie Mix EP EP stands for extended play, which makes it not quite a CD, but not quite an album either, it falls in betwee both these brackets. So, the CD in the shop would have our single "Broken Arrow" plus maybe three or four ore tracks alongside this. Seeing as myself and the three other members of my group have all included around twelve songs on our Digi-Pack covers, so this would count as the full album and would be considered as "Pixie Mix LP" (long play). So, to avoid confusion, we as a group have added "Pixie Mix EP" to our opening credits to mean the single and so that it will avoid any confusion over our album covers.