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Final Music Video

Final Digi-Pack

Final Advertisement

Evaluation - Question 1,3 and 4

Evaluation - question 2

2) How effective is the combination of your main product and ancillary tasks?
When I first had to create my ancillary tasks, I wanted to ensure that I had a consistent theme running throughout them so that my target audience of teenage girls would have appeal to them and that they related to my music video well. For the inspiration of my Digi-pack and magazine advert I looked at Pixie Lott who was the artist of my chosen song for my music video, "like a broken arrow". We wanted to portray Pixie Lott as a young teenage girl who is trying to connect with her audience. So, I decided to use locations that teenagers would be familiar with such as parks, benches and their front living room.
For my Digi-pack I used the black and white theme that I have running throughout music video which gave it the professional look that I wanted to and I think it fitted with the lyrics/theme to the song (relationship break ups). For the front cover I took a print screen from my actual music video where Elle is resting against a white wall. I used this image as the audience will be familiar with it from the music video and it will clearly show that she is the main female protagonist being re
presented in the video. I adjusted the contrast a little more so that she stood out against the all and adding in a "swirly" font which i downloaded from a fonts website as I think this fitted with my pop genre and showed the young and girly character, inspired by Pixie Lott herself.
For the inside covers I chose a "kiss" shape to represent the love within the music video and on the other I used a black silouette of the cupid with an arrow as I also had this in my music video as an overlapping shot of when Elle and Alex in the video are arguing, the arrow breaks over them.
Here is my second ancillary task which is my magazine advert. Again, I have kept the consistency running throughout by continuing the black and white theme and again using a "swirly/girly" font to keep the initial idea of portraying Pixie Lott as much as possible. Again I have used screen shots from my music video so the audience can relate to the advertisement as they recognise them fro the video itself. The purpose of this was to promote the album itself. I used quotes from famous music magazines to make it look more professional and believable.
Overall, I think the overall effectiveness of the combination of my ancillary tasks is good because I have used the same locations, fonts and images throughout that my target audience of teenage girls will be able to relate to and along with the storyline and narrative of the music video.

Evaluation - Voice over

Tuesday, 5 April 2011

Editing to the beat

We also noticed as a group that the start of the chorus all of the editing was a bit miss matched and was not edited to the beat at all and we though this would stop us from gaining as many marks as we can in receiving the highest grade possible.




Although our song choice is slow and hard to edit to the beat, we sat as a group and listened to the song over a couple and times and tried to highlight the key points of the song as to where a more "upbeat" was. We noticed that at the start of the chorus where Pixie sings "and your, sitting in the front row, wanna be first in line..." was where the beat was most evident throughout the whole song.

So in order to edit this to the beat correctly, we as a group looked at what footage we have placed to his part of the song. At the start of the chorus, Elle and Alex jumps on the bed in IKEA, imitating (500) Days of Summer that we had used for our product research earlier on in the year which inspired us to film in IKEA. We as a group made sure that Elle lands when the first symbol sound is played. On the next symbol sound we made sure that her face was shown and then quickly on the next one his face was shown. After that a two shot of the couple together was next shown on the fourth symbol noise and finally on the fifth symbol noise he kisses her.


So, now looking at our "media checklist" we can tick off the "successfully editing the footage in time with the beat" as we have completed this task successfully!


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