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Final Music Video

Final Digi-Pack

Final Advertisement

Evaluation - Question 1,3 and 4

Evaluation - question 2

2) How effective is the combination of your main product and ancillary tasks?
When I first had to create my ancillary tasks, I wanted to ensure that I had a consistent theme running throughout them so that my target audience of teenage girls would have appeal to them and that they related to my music video well. For the inspiration of my Digi-pack and magazine advert I looked at Pixie Lott who was the artist of my chosen song for my music video, "like a broken arrow". We wanted to portray Pixie Lott as a young teenage girl who is trying to connect with her audience. So, I decided to use locations that teenagers would be familiar with such as parks, benches and their front living room.
For my Digi-pack I used the black and white theme that I have running throughout music video which gave it the professional look that I wanted to and I think it fitted with the lyrics/theme to the song (relationship break ups). For the front cover I took a print screen from my actual music video where Elle is resting against a white wall. I used this image as the audience will be familiar with it from the music video and it will clearly show that she is the main female protagonist being re
presented in the video. I adjusted the contrast a little more so that she stood out against the all and adding in a "swirly" font which i downloaded from a fonts website as I think this fitted with my pop genre and showed the young and girly character, inspired by Pixie Lott herself.
For the inside covers I chose a "kiss" shape to represent the love within the music video and on the other I used a black silouette of the cupid with an arrow as I also had this in my music video as an overlapping shot of when Elle and Alex in the video are arguing, the arrow breaks over them.
Here is my second ancillary task which is my magazine advert. Again, I have kept the consistency running throughout by continuing the black and white theme and again using a "swirly/girly" font to keep the initial idea of portraying Pixie Lott as much as possible. Again I have used screen shots from my music video so the audience can relate to the advertisement as they recognise them fro the video itself. The purpose of this was to promote the album itself. I used quotes from famous music magazines to make it look more professional and believable.
Overall, I think the overall effectiveness of the combination of my ancillary tasks is good because I have used the same locations, fonts and images throughout that my target audience of teenage girls will be able to relate to and along with the storyline and narrative of the music video.

Evaluation - Voice over

Tuesday, 5 April 2011

Opening credits research

In order for our music video to look more professional, we were told that we need to have the song title and artist to come up at the beginning and perhaps the end of the song as well. I was watching MTV the other day when I saw the video "Pack up" by "Eliza Doolittle" come up. I like the plain simple font used with the black writing and I also particularly liked the pink banner that the credits were written across. I particularly liked the banner as its pink and girl and this reflects my groups chosen genre of "pop" and it being a female artist of Pixie Lott, I think the colour pink indicates this well to our audience. However, on the IMovie tools, the only colour you can achieve for a banner type effect is white, and this doesn't really fit with our music video, especially because our video is all in black and white, I thought a bit of colour would help but we unfortunately can't achieve this. So, instead we have just gone with a plain simple aerial font and written the following: Line one - Broken Arrow Line two - Pixie Mix Line three - Pixie Mix EP EP stands for extended play, which makes it not quite a CD, but not quite an album either, it falls in betwee both these brackets. So, the CD in the shop would have our single "Broken Arrow" plus maybe three or four ore tracks alongside this. Seeing as myself and the three other members of my group have all included around twelve songs on our Digi-Pack covers, so this would count as the full album and would be considered as "Pixie Mix LP" (long play). So, to avoid confusion, we as a group have added "Pixie Mix EP" to our opening credits to mean the single and so that it will avoid any confusion over our album covers.

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