G324 Advance Production: Genre Research

Evaluation - question 2

2) How effective is the combination of your main product and ancillary tasks?

When I first had to create my ancillary tasks, I wanted to ensure that I had a consistent theme running throughout them so that my target audience of teenage girls would have appeal to them and that they related to my music video well. For the inspiration of my Digi-pack and magazine advert I looked at Pixie Lott who was the artist of my chosen song for my music video, "like a broken arrow". We wanted to portray Pixie Lott as a young teenage girl who is trying to connect with her audience. So, I decided to use locations that teenagers would be familiar with such as parks, benches and their front living room.

For my Digi-pack I used the black and white theme that I have running throughout music video which gave it the professional look that I wanted to and I think it fitted with the lyrics/theme to the song (relationship break ups). For the front cover I took a print screen from my actual music video where Elle is resting against a white wall. I used this image as the audience will be familiar with it from the music video and it will clearly show that she is the main female protagonist being re

presented in the video. I adjusted the contrast a little more so that she stood out against the all and adding in a "swirly" font which i downloaded from a fonts website as I think this fitted with my pop genre and showed the young and girly character, inspired by Pixie Lott herself.

For the inside covers I chose a "kiss" shape to represent the love within the music video and on the other I used a black silouette of the cupid with an arrow as I also had this in my music video as an overlapping shot of when Elle and Alex in the video are arguing, the arrow breaks over them.

Here is my second ancillary task which is my magazine advert. Again, I have kept the consistency running throughout by continuing the black and white theme and again using a "swirly/girly" font to keep the initial idea of portraying Pixie Lott as much as possible. Again I have used screen shots from my music video so the audience can relate to the advertisement as they recognise them fro the video itself. The purpose of this was to promote the album itself. I used quotes from famous music magazines to make it look more professional and believable.

Overall, I think the overall effectiveness of the combination of my ancillary tasks is good because I have used the same locations, fonts and images throughout that my target audience of teenage girls will be able to relate to and along with the storyline and narrative of the music video.

Thursday, 24 June 2010

Genre Research - Example

fI have decided to research 3 different artists for my genre research to see what videos are already on the market as I wouldn't want to do anything similar that exists and want it to be all original and unique material that myself and my group eventually come up with.

My first group I have decided to research are a electro/pop solo called "Example". Elliot Greaves was born on 20th June 1982 and grew up in Hammer smith, West London. As a teenager, he used to attend local "rap battles" in this area and this is where he got the name "Example". He attended Royal Holloway University to study film directing. however, after graduating in 2003, he realised that film wasn't the correct industry for him and so went in to a male solo career in singing, writing and producing his own music. Elliot describes his music as "dysfunctional-electro pop"

He has released 3 singles called "wont go quietly" "watch the sun come up" and his brand new single to soon be released in July 2010 "Kick starts". Here is the brad new video for kick starts by Example:

This is an excellent video and a great example to talk about when it comes to having a lot to talk about. The bit i love the most about it is the fact how it has been edited to "best-perfection" and so every image which appears in the screen in perfectly in sync with the pace and speed of the music. This makes it more enjoyable as an audience to watch and is great to look at both the video and to enjoy the excellent song at the same time.

Another part of this video which I really enjoy is the different feet/faces/people that are used so quickly and edited very fast paced so that as an audience we just get a quick flash of it. The feet is the most effective part for me. As soon as the beat in the song begins, we are shown with a pair of feet tapping along. I too immediately found myself tapping to this "catchy" electro/pop beat and so by having the feet on screen beating in time with the music makes the video look a lot sharper and perfected to each precise beat in the song.

This effect is also used in the band "30h!3" my first kiss and also an advert for the famous liquor drink "tia maria". This shows that this "beat"effect is a very contemporary idea and is being a lot. I hope to include a similar effect in our own music video when it comes to editing.

Also, i really like how "example" has such a variety within their music videos. Their first single "watch the sun come up" is an excellent contrast from the newly modernised second single "she wont go quietly" which is filmed mostly at a nightclub.

I really like the "watch the sun come up" video as it goes into animation in black and white every so often and this makes the video look really affective and as if you are being "bought into his world". The black and white breaks up the contrast of the real life images used and I really like it as i haven't seen it in any other music videos before.

"she wont go quietly" is in my mind, what i class to be as a contemporary and up to date sort of music video. I like the fact it is filmed in a club as their is a variety of different lighting and it looks like the people in the video are actually dancing to the song being played. I also like the twist and the end when the girl wakes up and it was all a bad dream!