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Final Music Video

Final Digi-Pack

Final Advertisement

Evaluation - Question 1,3 and 4

Evaluation - question 2

2) How effective is the combination of your main product and ancillary tasks?
When I first had to create my ancillary tasks, I wanted to ensure that I had a consistent theme running throughout them so that my target audience of teenage girls would have appeal to them and that they related to my music video well. For the inspiration of my Digi-pack and magazine advert I looked at Pixie Lott who was the artist of my chosen song for my music video, "like a broken arrow". We wanted to portray Pixie Lott as a young teenage girl who is trying to connect with her audience. So, I decided to use locations that teenagers would be familiar with such as parks, benches and their front living room.
For my Digi-pack I used the black and white theme that I have running throughout music video which gave it the professional look that I wanted to and I think it fitted with the lyrics/theme to the song (relationship break ups). For the front cover I took a print screen from my actual music video where Elle is resting against a white wall. I used this image as the audience will be familiar with it from the music video and it will clearly show that she is the main female protagonist being re
presented in the video. I adjusted the contrast a little more so that she stood out against the all and adding in a "swirly" font which i downloaded from a fonts website as I think this fitted with my pop genre and showed the young and girly character, inspired by Pixie Lott herself.
For the inside covers I chose a "kiss" shape to represent the love within the music video and on the other I used a black silouette of the cupid with an arrow as I also had this in my music video as an overlapping shot of when Elle and Alex in the video are arguing, the arrow breaks over them.
Here is my second ancillary task which is my magazine advert. Again, I have kept the consistency running throughout by continuing the black and white theme and again using a "swirly/girly" font to keep the initial idea of portraying Pixie Lott as much as possible. Again I have used screen shots from my music video so the audience can relate to the advertisement as they recognise them fro the video itself. The purpose of this was to promote the album itself. I used quotes from famous music magazines to make it look more professional and believable.
Overall, I think the overall effectiveness of the combination of my ancillary tasks is good because I have used the same locations, fonts and images throughout that my target audience of teenage girls will be able to relate to and along with the storyline and narrative of the music video.

Evaluation - Voice over

Wednesday, 30 June 2010

Genre Research - The Streets

Micheal Geoffrey "mike" skinner, normally goes by the name of "the streets" stage name. Born on the "7th November 1978, Mike has been in the music industry since a very young age.


At just 5 years old he started to learn the keyboard and it grew from there. He lived on a suburban council estate in the heart of Birmingham and had a pretty rough upbringing. In the mid 1990's he attended Bourneville Secondary School, but left at just the age of 15 to pursue his music career with no qualifications. However, he soon went straight into producing his own music. His music goes by the genre of contemporary/rap. It included both fast and slow beats and in some songs Mike 'raps/mc's', where as in slower songs such as "we never went to church" where he actually sings along to the lyrics rather then "song-talking".



Between 2000 and 2003 and he worked on his first album "Original Pirate Material" which was nominated for the mercury prize award. It was a success with the public and entered the top 20 in March 2001. It included singles such as "lets push things forward", "has it come to this" and "don't mug yourself". As you can see, by the names of the songs, What mike writes and produces is all true knowledge based and is hoping people will listen to the lyrics carefully as they mean a lot to him.


Between 2004 and 2005, he released his second album "A grand don't come for free" which again went into the top 20. In fact, one of the singles "your fit but don't ya know it" went in at number one in the charts in early 2005. "...Being number one for the first time, was by far the best moment of my life so far..." states Mike.


Since 2005, Mike has gone on to produce another 3 albums "The hardest way to make an easy living", "everything is borrowed" and his current album he is working on in 2010 is "computer blues".

He does lots of charity work and also enjoys doing live performances such as Party in the Park, and various private gigs and supporting work around London.

My favourite video from The Streets its definately the single "your fit but don't ya no it". I love the way that photographs are used as moving images as its from a point of view camera angle so its almost as if we are looking at Mike Skinner's photos. I also like the way how almost no "camera tricks" have been used in that it look like it has been done realistic and modern day and hasn't got anything false like artificial lighting or special effects. I makes the video look cleaner, sharper and crisper and I think it fits this song really well. The best thing about it though is Mike is pretty much playing himself in this video, so it makes it really fun to watch.





Another video by The Streets that I enjoyed was "when you wasn't famous". It has a really good comical edge to the video and made me laugh. Again it isn't a "show off" video as in "oh look at all the special editing techniques we can do" but has still been edited well and shows continuity throughout the video. I enjoy the streets videos so much because I like their music and how the videos really fit the genre and lyrics to their songs. I also think that this video would b able to be achieved as it isn't overly professional and so myself and my group aren't being too over ambitious.






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