Genre Research - 'Florence and the Machine'

Florence and the Machine is the UK's newest artist in Indie Rock. It can be described as various genres from different people such as rock and indie, to even soul.


Florence was born on the 28th August 1986 in London and has grown up there her whole life. Florence grew up in a fairly wealthy background and attended The Camber well college of Arts in studying her speciality, music.


Once graduated, she opted straight for starting her own music. The name "Florence and The Machine' comes from Florence's backing band. "The Machine" part of the name came from an idea she created herself when she was a solo artist, before she then came together with her backing band.


Her first album "lungs" reached number 1 in the album chart in UK in 2008 and also reached number 13 in the European charts. Since this big success, Florence and the Machine have been performing at several gigs and concerts around the UK and the globe. In NME Magazine, dated 20 March 2010, Welch revealed further details about her second album. She confirmed she had been in the studio for "a two-week stint with producer Paul Epworth" She claims that much of the inspiration for the second album has been scientific because "a lot of her family are doctors or trying to become doctors, so much of her conversations are fixated on medical stuff." The stint in the studio resulted in two tracks being completed and a new sound being discovered, she revealed that one track that will feature on the album is called "Strangeness and Charm", which she describes as "7 minutes long and relentless". She debuted "Strangeness and Charm" on May 2, 2010 in The Olympia Theatre, Dublin during her Cosmic Love Tour. Florence described the new sound as "dancey, but it's also dark as well" she explained that they also featured "relentless drums and heavy, droning bass." The album is due out in 2011.




This is one of my favourite videos by Florence and The Machine. Although it is very plain and quite simple and only includes a few different types of shots, I really like the subtle lights used in the background to put Florence in the spotlight so that all the audience's concentration is always on her and perhaps this is something we can consider to do in our own music video. To focus on the character themselves, rather then having a set storyline or narrative.