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Final Music Video

Final Digi-Pack

Final Advertisement

Evaluation - Question 1,3 and 4

Evaluation - question 2

2) How effective is the combination of your main product and ancillary tasks?
When I first had to create my ancillary tasks, I wanted to ensure that I had a consistent theme running throughout them so that my target audience of teenage girls would have appeal to them and that they related to my music video well. For the inspiration of my Digi-pack and magazine advert I looked at Pixie Lott who was the artist of my chosen song for my music video, "like a broken arrow". We wanted to portray Pixie Lott as a young teenage girl who is trying to connect with her audience. So, I decided to use locations that teenagers would be familiar with such as parks, benches and their front living room.
For my Digi-pack I used the black and white theme that I have running throughout music video which gave it the professional look that I wanted to and I think it fitted with the lyrics/theme to the song (relationship break ups). For the front cover I took a print screen from my actual music video where Elle is resting against a white wall. I used this image as the audience will be familiar with it from the music video and it will clearly show that she is the main female protagonist being re
presented in the video. I adjusted the contrast a little more so that she stood out against the all and adding in a "swirly" font which i downloaded from a fonts website as I think this fitted with my pop genre and showed the young and girly character, inspired by Pixie Lott herself.
For the inside covers I chose a "kiss" shape to represent the love within the music video and on the other I used a black silouette of the cupid with an arrow as I also had this in my music video as an overlapping shot of when Elle and Alex in the video are arguing, the arrow breaks over them.
Here is my second ancillary task which is my magazine advert. Again, I have kept the consistency running throughout by continuing the black and white theme and again using a "swirly/girly" font to keep the initial idea of portraying Pixie Lott as much as possible. Again I have used screen shots from my music video so the audience can relate to the advertisement as they recognise them fro the video itself. The purpose of this was to promote the album itself. I used quotes from famous music magazines to make it look more professional and believable.
Overall, I think the overall effectiveness of the combination of my ancillary tasks is good because I have used the same locations, fonts and images throughout that my target audience of teenage girls will be able to relate to and along with the storyline and narrative of the music video.

Evaluation - Voice over

Thursday, 14 October 2010

Band Brand/Meeting log 3


In order for us to make this music successfully to Watch the sun come up, the four of us in our group need to come up with a "band brand". This is basically so us as a group have a collective identity for our music video.


To start with, we remembered that "Examples" name originally came from his name "Elliot Greaves" and so he took the initials "E.G" and realised that that stood for example and so his brand name was founded. We thought as a group what could we come up with and we decided to type "Example" in to the search engine on Theasurus.co.uk in order to find out different words that mean the same as example. Here are a few examples of what came up:


- Paragon
- Exposure
- Illustrate
- Prototype
- Idest


All of the following mean or have similar meanings to example. After much discussion, we decided to chose "Idest". We thought it stood out the most and was "edgy" and we thought this went well with our song and group. However, when it comes to writing it, we are going to use a capital "E" to make it stand out more and look that little bit different. So, when written our band brand name is "idEst".

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