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Final Music Video

Final Digi-Pack

Final Advertisement

Evaluation - Question 1,3 and 4

Evaluation - question 2

2) How effective is the combination of your main product and ancillary tasks?
When I first had to create my ancillary tasks, I wanted to ensure that I had a consistent theme running throughout them so that my target audience of teenage girls would have appeal to them and that they related to my music video well. For the inspiration of my Digi-pack and magazine advert I looked at Pixie Lott who was the artist of my chosen song for my music video, "like a broken arrow". We wanted to portray Pixie Lott as a young teenage girl who is trying to connect with her audience. So, I decided to use locations that teenagers would be familiar with such as parks, benches and their front living room.
For my Digi-pack I used the black and white theme that I have running throughout music video which gave it the professional look that I wanted to and I think it fitted with the lyrics/theme to the song (relationship break ups). For the front cover I took a print screen from my actual music video where Elle is resting against a white wall. I used this image as the audience will be familiar with it from the music video and it will clearly show that she is the main female protagonist being re
presented in the video. I adjusted the contrast a little more so that she stood out against the all and adding in a "swirly" font which i downloaded from a fonts website as I think this fitted with my pop genre and showed the young and girly character, inspired by Pixie Lott herself.
For the inside covers I chose a "kiss" shape to represent the love within the music video and on the other I used a black silouette of the cupid with an arrow as I also had this in my music video as an overlapping shot of when Elle and Alex in the video are arguing, the arrow breaks over them.
Here is my second ancillary task which is my magazine advert. Again, I have kept the consistency running throughout by continuing the black and white theme and again using a "swirly/girly" font to keep the initial idea of portraying Pixie Lott as much as possible. Again I have used screen shots from my music video so the audience can relate to the advertisement as they recognise them fro the video itself. The purpose of this was to promote the album itself. I used quotes from famous music magazines to make it look more professional and believable.
Overall, I think the overall effectiveness of the combination of my ancillary tasks is good because I have used the same locations, fonts and images throughout that my target audience of teenage girls will be able to relate to and along with the storyline and narrative of the music video.

Evaluation - Voice over

Tuesday, 12 October 2010

Email of permission

In order for us to film a music video to the song "watch the sun come up" by the popular pop artist "Example" we have to send a letter of permission. Obviously, we aren't expecting a reply, but we have to do this in order to pursue what we want to do. So, I went on Example's my space and blog and needed to get the email address, however this was unavailable, so instead I decided to contact the management of Example himself instead. The email itself will outline the media course I am studying, why we chose his song and most importantly, asking for the permission itself!

The Email:

Dear MickShiner@Puregroove.co.uk,
My name is Sophie McNamara and I attend Enfield County sixth form in North London and are currently studying Media A2, after gaining a B at a.s level, I wanted to carry it on.

With A2 media, the course itself this year is to film, edit and produce our own music video to any song of our choice. We have a complete free choice and can decided whatever we want to do in our groups and the reason why I am contacting you today is because myself and the 3 other girls in my group would wish to use one of Example's songs for our music video.

This project will involve us going to various locations, planning and creating our own storyline to go along with a song of our choice. The song we have decided to do is one of example's earlier songs, "watch the sun come up". It really stood out for us and we were able to come up with a good storyline straight away that we knew would be achievable with our filming and editing skills.

We have no intention of selling this video on, it is simply for educational purpose only. I hope you will take in to consideration what I have said and I would love it to be possible to use your song as it is perfect for what we want to achieve.

Yours Sincerely,
Sophie McNamara

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