Treatment - The video

Our Treatment
First things first, what actually is a treatment?

-An outline of a media production which is designed to give an overview of what the production might include based on a brief and presented to a client/Production team.

-Included written descriptions and images to demonstrate the intention of the production.

-It is used to 'sell' an idea to a client/Production team and is an integral aspect of the 'production process'.

Here is a video of myself, Emma, Neelam and Elle presenting our treatment on our music video to the rest of our media class. This treatment outlines what we are planning to do with our chosen song (watch the sun come up - example) for our music video. It included ideas about costume, make up, locations, initial ideas and any extra research that links with our song.

As it isn't very clear on the recording, here are some of the songs we got our ideas from:

Bruno Mars - Just The Way You Are
Despite the fact that this song is about how he feels about a girl which is similar to watch the song come up, our chosen song, we like the idea at the beginning of the video. When Bruno shows the cassette, this is what we would like to do at the start of our music video before the song actually starts, but with a VHS tape being put in to a video player and then the title of the song appearing on the TV screen. We as a group, also liked the way the film itself was unravelled in to the song title, so maybe we could achieve something similar but more unique, for example a cartoon drawing writing out the title of our song.

Kraak and Smaak - Squeeze Me
This isn't a very well known song, but whilst I was in the hairdressers the other day it came on the music channel and caught my eye straight away. I really like the fact that this is a narrative based video and you hardly see the words actually sung at all. This is similar to what is going to happen in our own video. The whole "note pad flicking" concept as it makes the video more interesting to watch, hence why it caught my eye straight away. We would love to achieve something similar but with our "calender" idea, so instead of a notepad flicking, we will be flicking through the different months instead.

Kate Nash - Foundations
As a group we really like how some of the objects in this video such as toothbrushes, watches and slippers are filmed shot by shot, frame by frame, edited and then spead up so it looks like they are moving on their own. We would love to have something very similar in this video whether its with an object, or even some writing like a certain lyric from our song e.g "you and that red dress"