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Final Music Video

Final Digi-Pack

Final Advertisement

Evaluation - Question 1,3 and 4

Evaluation - question 2

2) How effective is the combination of your main product and ancillary tasks?
When I first had to create my ancillary tasks, I wanted to ensure that I had a consistent theme running throughout them so that my target audience of teenage girls would have appeal to them and that they related to my music video well. For the inspiration of my Digi-pack and magazine advert I looked at Pixie Lott who was the artist of my chosen song for my music video, "like a broken arrow". We wanted to portray Pixie Lott as a young teenage girl who is trying to connect with her audience. So, I decided to use locations that teenagers would be familiar with such as parks, benches and their front living room.
For my Digi-pack I used the black and white theme that I have running throughout music video which gave it the professional look that I wanted to and I think it fitted with the lyrics/theme to the song (relationship break ups). For the front cover I took a print screen from my actual music video where Elle is resting against a white wall. I used this image as the audience will be familiar with it from the music video and it will clearly show that she is the main female protagonist being re
presented in the video. I adjusted the contrast a little more so that she stood out against the all and adding in a "swirly" font which i downloaded from a fonts website as I think this fitted with my pop genre and showed the young and girly character, inspired by Pixie Lott herself.
For the inside covers I chose a "kiss" shape to represent the love within the music video and on the other I used a black silouette of the cupid with an arrow as I also had this in my music video as an overlapping shot of when Elle and Alex in the video are arguing, the arrow breaks over them.
Here is my second ancillary task which is my magazine advert. Again, I have kept the consistency running throughout by continuing the black and white theme and again using a "swirly/girly" font to keep the initial idea of portraying Pixie Lott as much as possible. Again I have used screen shots from my music video so the audience can relate to the advertisement as they recognise them fro the video itself. The purpose of this was to promote the album itself. I used quotes from famous music magazines to make it look more professional and believable.
Overall, I think the overall effectiveness of the combination of my ancillary tasks is good because I have used the same locations, fonts and images throughout that my target audience of teenage girls will be able to relate to and along with the storyline and narrative of the music video.

Evaluation - Voice over

Sunday, 13 March 2011

album advertisement analysis

In last weeks lesson we were focusing on album advertisements that already existed today to give us further research as to when it comes down to designing our own.

We annotate 3 different album advertisements; The killers, Stereo phonics and Nirvana. All of these are different from my genre of "pop" but I thought this gave me a good idea that not every album advertisement matches the genre of the music.

For example, Stereo phonics are alternative/indie music yet there advertisement for their album is really unique. It includes a dull grey background of the seaside with the band sitting at a "cafe" table in the sea itself, yet they are all in colour. I like the iconography to this as to me, it implies that they the band themselves like to think that their different from all the other boy groups out there and so that's why I think they may have chosen to put themselves in colour to show that they "stand out from the crowd" and are different. This is the impact that I would like my advertisement to have on people when they first look at it.

This analysis and research has really helped me to know what I want to achieve in my own music advertisement now! Something unique, eye catching but something that doesn't go too outside of my genre of "pop".

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