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Final Music Video

Final Digi-Pack

Final Advertisement

Evaluation - Question 1,3 and 4

Evaluation - question 2

2) How effective is the combination of your main product and ancillary tasks?
When I first had to create my ancillary tasks, I wanted to ensure that I had a consistent theme running throughout them so that my target audience of teenage girls would have appeal to them and that they related to my music video well. For the inspiration of my Digi-pack and magazine advert I looked at Pixie Lott who was the artist of my chosen song for my music video, "like a broken arrow". We wanted to portray Pixie Lott as a young teenage girl who is trying to connect with her audience. So, I decided to use locations that teenagers would be familiar with such as parks, benches and their front living room.
For my Digi-pack I used the black and white theme that I have running throughout music video which gave it the professional look that I wanted to and I think it fitted with the lyrics/theme to the song (relationship break ups). For the front cover I took a print screen from my actual music video where Elle is resting against a white wall. I used this image as the audience will be familiar with it from the music video and it will clearly show that she is the main female protagonist being re
presented in the video. I adjusted the contrast a little more so that she stood out against the all and adding in a "swirly" font which i downloaded from a fonts website as I think this fitted with my pop genre and showed the young and girly character, inspired by Pixie Lott herself.
For the inside covers I chose a "kiss" shape to represent the love within the music video and on the other I used a black silouette of the cupid with an arrow as I also had this in my music video as an overlapping shot of when Elle and Alex in the video are arguing, the arrow breaks over them.
Here is my second ancillary task which is my magazine advert. Again, I have kept the consistency running throughout by continuing the black and white theme and again using a "swirly/girly" font to keep the initial idea of portraying Pixie Lott as much as possible. Again I have used screen shots from my music video so the audience can relate to the advertisement as they recognise them fro the video itself. The purpose of this was to promote the album itself. I used quotes from famous music magazines to make it look more professional and believable.
Overall, I think the overall effectiveness of the combination of my ancillary tasks is good because I have used the same locations, fonts and images throughout that my target audience of teenage girls will be able to relate to and along with the storyline and narrative of the music video.

Evaluation - Voice over

Sunday, 6 March 2011

Magazine advertisement research



Here is an image I found with the help of the search engine "Google" whilst looking for examples of album advertisements in music magazines. Although all 3 images are similar, they all hold very different and unique conventions for a music magazine advertisement. I am going to analyse the 3 separately and comment on the convention that they hold and what makes them a good example as to what I could replicate when it comes to creating my own.






The magazine advert for Ellie Goulding mirrors the title of the album, 'Lights'. The image has been manipulated with gold streaks amongst her long feminine flowing hair; she too seems to glow much like the font. The image is flattering and her head positioning captures her in a elegant way, thus the advert immediately gives an impression of the artist. Reviews from the music industry have been used to promote the album, star ratings are a easy visual to read a rating. As she is a debut artist a close up image of her face has been used to promote artist recognition toward the artist, she has a intense gaze yet is not looking toward the audience to give the appearance of being captured in a non posed way.



The advert for The Temper Trap and their new album "conditions" is plain and simple yet effective. The black background used makes the image of the young girl stand out more to the magazine reader. It's different to any normal magazine advertisement because all it includes out of the main conventions you would expect magazine advertisement for an album to is the album name, the artist and the release date. All of which are written in a small arial font in the bottom right hand corner. However, I think the way in which the Temper Trap have gone against the normal way in which an album is presented in a magazine id for the better, as I think advert will grab more attention for the concept of it being "outside the box" rather then your typical average album magazine advert.



Finally is the advertisement for The noisettes's new single (rather than album) "Don't upset the rhythm". Again the black background as been used and I think this really makes the lead singer of The Noisettes stand out on the cover. The fact that she is standing in the middle of a lit up "pyramid" type shape makes her silhouette stand out even more. Again, small white writing in simpel font has been used and I think this is to make it stand out against the black background (as white and black are the best contrasting colours). The genre of The Noisettes music is pop, but with a 60's/70's twist. From this, they have left the font of their name in a font which matches this genre/era. I think it really catches your eye and will help the reader of the magazine relate to this advertisement easier.


AND THE WINNER IS....
Out of all the 3 magazine advertisements for albums/CD'S my favourite one of the three I have analysed (so far) is definately Elle Goulding - Lights. I just love this advertisement as I reallt think the way the gold streaks have been highlighted in her hair make her apear extra eye catchign and striking and I think that if I was flicking through a magazine, if I saw this advertisement, I would stop and read who it was for. I also love the iconography of the fact that the album is called "Lights" and the light in her hair has been highlighted more and this makes the advertisement seem more real and believable and will hopefully help people relate to her music more.

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