BLOGGER TEMPLATES AND TWITTER BACKGROUNDS »

Final Music Video

Final Digi-Pack

Final Advertisement

Evaluation - Question 1,3 and 4

Evaluation - question 2

2) How effective is the combination of your main product and ancillary tasks?
When I first had to create my ancillary tasks, I wanted to ensure that I had a consistent theme running throughout them so that my target audience of teenage girls would have appeal to them and that they related to my music video well. For the inspiration of my Digi-pack and magazine advert I looked at Pixie Lott who was the artist of my chosen song for my music video, "like a broken arrow". We wanted to portray Pixie Lott as a young teenage girl who is trying to connect with her audience. So, I decided to use locations that teenagers would be familiar with such as parks, benches and their front living room.
For my Digi-pack I used the black and white theme that I have running throughout music video which gave it the professional look that I wanted to and I think it fitted with the lyrics/theme to the song (relationship break ups). For the front cover I took a print screen from my actual music video where Elle is resting against a white wall. I used this image as the audience will be familiar with it from the music video and it will clearly show that she is the main female protagonist being re
presented in the video. I adjusted the contrast a little more so that she stood out against the all and adding in a "swirly" font which i downloaded from a fonts website as I think this fitted with my pop genre and showed the young and girly character, inspired by Pixie Lott herself.
For the inside covers I chose a "kiss" shape to represent the love within the music video and on the other I used a black silouette of the cupid with an arrow as I also had this in my music video as an overlapping shot of when Elle and Alex in the video are arguing, the arrow breaks over them.
Here is my second ancillary task which is my magazine advert. Again, I have kept the consistency running throughout by continuing the black and white theme and again using a "swirly/girly" font to keep the initial idea of portraying Pixie Lott as much as possible. Again I have used screen shots from my music video so the audience can relate to the advertisement as they recognise them fro the video itself. The purpose of this was to promote the album itself. I used quotes from famous music magazines to make it look more professional and believable.
Overall, I think the overall effectiveness of the combination of my ancillary tasks is good because I have used the same locations, fonts and images throughout that my target audience of teenage girls will be able to relate to and along with the storyline and narrative of the music video.

Evaluation - Voice over

Sunday, 13 March 2011

my first attempt





Here is my first draft/attempt on my music advertisement. It's not exactly how I had produced my plan, but when I "got in the zone" this was how it was finally produced.


I decided to use a black background with white writing simply because from previous research I had under taken a lot of music advertisements use this technique and it seems to appear successful and also because my music video to Broken Arrow is all in black and white so this corresponds with this idea well.


I used a print screen from the actual music video itself as the main image on the advertisement. The reason I used this one was because I had already edited it for when I use it in my digi-pack so it saved me time. I blurred the background by using tools on "picaza" and was able to have my own take on what the Stereo Phonics did for their album advertisement by using a black and white background but having their photo in colour, I have made sure that Elle stands out in a similar way.



For any writing on this poster I used a font from the website http://www.fontspace.com/category/cute,girly which I downloaded as I think it a similar font to which Pixie uses for her own albums, but I made it unique to me. the writing which I included on the main image was a quote along the top saying "available to buy/download from 11/05/11". I made sure this was in bold and written across the top of the photo as the release date of an album is one of the most important conventions so the customers can know when it is available for them to listen to.




In the bottom left hand corner I included this image of Elle which is (I think) the image I will be using for the front cover of my digi-pack. I included it small when writing "including the debut single - broken arrow" this way if someone has already brought the single before the album has come out, they will be able to relate to this image.


I also included most of the other conventions such as star ratings and quotes form magazines, one being a sort of "slip line" saying that the music on Pixie Mixes new album enables your mood to change instantly. I though this added a unique touch to my advertisement as not many album advertisements include slip lines, but I think there great and will encourage more people to buy it.
This is only a first draft and so i may make more changes, but I'm very pleased as to how it has turned out first time!!

Posted by sophie mcnamara at 11:08  

Labels: , , ,

0 comments:

Post a Comment

Subscribe to: Post Comments (Atom)