Evaluation question 2

2) How effective is the combination of your main product and ancillary tasks?

When I first had to create my ancillary tasks, I wanted to ensure that I had a consistent theme running throughout them so that my target audience of teenage girls would have appeal to them and that they related to my music video well. For the inspiration of my Digi-pack and magazine advert I looked at Pixie Lott who was the artist of my chosen song for my music video, "like a broken arrow". We wanted to portray Pixie Lott as a young teenage girl who is trying to connect with her audience. So, I decided to use locations that teenagers would be familiar with such as parks, benches and their front living room.

For my Digi-pack I used the black and white theme that I have running throughout music video which gave it the professional look that I wanted to and I think it fitted with the lyrics/theme to the song (relationship break ups). For the front cover I took a print screen from my actual music video where Elle is resting against a white wall. I used this image as the audience will be familiar with it from the music video and it will clearly show that she is the main female protagonist being re

presented in the video. I adjusted the contrast a little more so that she stood out against the all and adding in a "swirly" font which i downloaded from a fonts website as I think this fitted with my pop genre and showed the young and girly character, inspired by Pixie Lott herself.

For the inside covers I chose a "kiss" shape to represent the love within the music video and on the other I used a black silouette of the cupid with an arrow as I also had this in my music video as an overlapping shot of when Elle and Alex in the video are arguing, the arrow breaks over them.

Here is my second ancillary task which is my magazine advert. Again, I have kept the consistency running throughout by continuing the black and white theme and again using a "swirly/girly" font to keep the initial idea of portraying Pixie Lott as much as possible. Again I have used screen shots from my music video so the audience can relate to the advertisement as they recognise them fro the video itself. The purpose of this was to promote the album itself. I used quotes from famous music magazines to make it look more professional and believable.

Overall, I think the overall effectiveness of the combination of my ancillary tasks is good because I have used the same locations, fonts and images throughout that my target audience of teenage girls will be able to relate to and along with the storyline and narrative of the music video.

Evaluation

After having an enjoyable Easter holidays break, myself Elle and Emma decided to meet up in school before we went back and to do our evaluation together. We discussed the possible ways in how to portray our evaluation from a PowerPoint, scribd upload or simply to just type it onto our blogs. However, we wanted to be more creative and so we decided to sit in front of our MAC and film ourselves having a discussion answering questions 1,3 and 4 and decided to record the whole evaluation, except for question 2, which is a personal opinion on our own digi packs. Most of our answers although pre arranged/planned were from our own opinions, which made the discussion seem more real and interesting as all three of us were having in depth convosations about our media production.






Also, after completing our evaluation, we decided to sit down and watch our music video just to see it and we came up with the idea of doing a voice over narrative to some of the clips and explaining why we chose them and how they are portrayed. We muted the song down when we were talking and this gave it a really good effect as we weren't talking over the whole video so you can still here the music playing. This wasn't compulsory towards the evaluation but we thought it just gave a little more explanation as to why we used certain shots that we did and also shows that myself and my group are being creative.

Evaluation

Once I have completed the final finishing touches to my editing of my music video, I will have to answer the following 4 questions successfully: 1) In what ways does your media product use, develop or challenge forms and conventions of real media products 2) How effective is the combination of your main product and ancillary tasks? 3) What have you learned from your audience feedback? 4) How did you use media technologies in the construction and research, planning and evaluation stages? Rather than just creating a powerpoint and uploading it to scribed, myself and my group want to answer these questions in a more creative way in order to gain as many marks as possible on our creativity skills. I was looking for examples of evalautions which have already been uploaded to YouTube in order to give me an idea as to how to answer these questions successfully. Here is one which I particualrly liked and I felt they answered the questions correctly and precisely: