IKEA inspiration

Although I have already spoken about our outing to IKEA and what we filmed as a group, but it took me a while to find the clip that we used for our research and what gave us the inspiration to film some of material for our music video at IKEA in the first place. It's taken from a clip from the comedy/romance film "500 days of summer" where the couple are running around IKEA pretending it's their house that they have moved into together as a couple etc. We thought this had a really good effect on showing how realistic the couple looked. So, as Elle and Alex are Boyfriend and Girlfriend in real life, it wasn't hard for them to act like the 2 characters did in the film!

(video to be uplaoded)

Filming day 2

With all the studio clips out the way, we now were well on our way to producing our music video. Our second chosen location is the famous home ware shop "IKEA" in which we wanted to use for clips of Elle with her boyfriend Alex to see them having a good time, but also we would use this material for flashbacks on their bad times as well.

Based on our background research from the film "500 days of summer", the clips of the main male and female characters running around and looking at the kitchens, bathrooms and bedroom etc, this is what we wanted to achieve, but by making the shots more original and unique.

Furthermore, we filmed several clips of Elle and Alex running around, holding hands, sitting in the kitchens pretending to have meals, jumping on beds, sitting on different types of sofa's/chairs etc and just making it look like her and her boyfriend are having a lot of fun together. Once all the 'happy' shots had been completed, we then had to film the 'bad times' of Elle and Alex and so we filmed pan shots of Elle almost "pulling" Alex along and it looked as if he wasn't interested in what was going on at all and that he just wanted to be at home.

Once we thought we had finished filming and completed at least 5 circuits of IKEA, we ended up in the Warehouse section were everybody goes to collect their order. Whilst walking through, Elle and Alex placed themselves in a trolley and were pushing each other around. To their shock, they didn't know that myself and Emma were secretly filming them as we thought this shot could also be included in the 'happy times'. However, they eventually caught us in the act and said that we should film a few dolly shot as we hadn't got many steady ones, as all the once we had completed weren't that smooth.

So, Emma and myself took ourselves a trolley and whilst Emma sat in it with the camera, I controlled the trolley. We positioned our trolley slightly further in front then Elle and Alex and we managed to achieve some excellent dolly shots that could be used in our music video.

Overall, it we spent around 3 hours in IKEA filming (a lot longer then we thought) and had over an hour of footage. I can't wait to upload it all and see how it looks like on the MAC'S!