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Final Music Video

Final Digi-Pack

Final Advertisement

Evaluation - Question 1,3 and 4

Evaluation - question 2

2) How effective is the combination of your main product and ancillary tasks?
When I first had to create my ancillary tasks, I wanted to ensure that I had a consistent theme running throughout them so that my target audience of teenage girls would have appeal to them and that they related to my music video well. For the inspiration of my Digi-pack and magazine advert I looked at Pixie Lott who was the artist of my chosen song for my music video, "like a broken arrow". We wanted to portray Pixie Lott as a young teenage girl who is trying to connect with her audience. So, I decided to use locations that teenagers would be familiar with such as parks, benches and their front living room.
For my Digi-pack I used the black and white theme that I have running throughout music video which gave it the professional look that I wanted to and I think it fitted with the lyrics/theme to the song (relationship break ups). For the front cover I took a print screen from my actual music video where Elle is resting against a white wall. I used this image as the audience will be familiar with it from the music video and it will clearly show that she is the main female protagonist being re
presented in the video. I adjusted the contrast a little more so that she stood out against the all and adding in a "swirly" font which i downloaded from a fonts website as I think this fitted with my pop genre and showed the young and girly character, inspired by Pixie Lott herself.
For the inside covers I chose a "kiss" shape to represent the love within the music video and on the other I used a black silouette of the cupid with an arrow as I also had this in my music video as an overlapping shot of when Elle and Alex in the video are arguing, the arrow breaks over them.
Here is my second ancillary task which is my magazine advert. Again, I have kept the consistency running throughout by continuing the black and white theme and again using a "swirly/girly" font to keep the initial idea of portraying Pixie Lott as much as possible. Again I have used screen shots from my music video so the audience can relate to the advertisement as they recognise them fro the video itself. The purpose of this was to promote the album itself. I used quotes from famous music magazines to make it look more professional and believable.
Overall, I think the overall effectiveness of the combination of my ancillary tasks is good because I have used the same locations, fonts and images throughout that my target audience of teenage girls will be able to relate to and along with the storyline and narrative of the music video.

Evaluation - Voice over

Sunday, 26 September 2010

Meeting Log 1



On the 22/09/10, my group and I realised that we really needed to knuckle down on the plans for our music video, when we realised we hadn't even decided on a certain song yet!


The possible options we discussed were:


Katy B - on a mission, louder

Magnetic Man - I need air

Example - Kick starts, watch the sun come up

Eminem ft Rhiana - love the way you lie
Hopefully, next meeting we shall be able to finally decide on a song and then we can get going on our ideas!

Meeting Log



In order to maintain a successful schedule when it comes to filming, editing and research our music video as a group, I will fill in a meeting log after every session. Whether its simple discussions in class, or an actual filming session, all the important information will be written down in my meeting log so I can stay on top of our group decisions.

As imaged above, every time I will record a meeting blog in order to make sure I record every decision made. Hopefully by doing this, it will help keep myself and my group more organised and will help us look back at previous decisions we have made and see whether they really were the correct ones.

mood board


As you can see from this mood board i made, the genre that we as a group have chosen to research is electro pop. Electro giving pop the slightly more modern twist then pop was before such as "the cheeky girls" and pop, simply because of what it stands for today "popular music".
The images in my mood board are taken from the search engines "Google" and "yahoo", both popular in the media today. I chose to put orange as the background as it is a bold, bright colour which represents our genre "electro pop" very well. The "MTV" logo represents just one of the popular music channels in which electro pop music is played on a daily basis including artists such as Katy B, Katy Perry, Example and so on.
there are also various images of a few artists who are either pop, electro, or electro pop as one combined genre. These include Katy Perry, The Cheeky Girls, Girl Aloud and Example. The 3 in which i would like to focus on in further detail are Katy B, Katy Perry and Example.

Tuesday, 14 September 2010

Narrative Music Video

The other type of music video that you can achieve is whats called a Narrative Music Video. This is the opposite of the performance one. Where in a performance video all that can be watched by the viewers is the band/artist playing the song and singing in a location, narrative actually have a storyline for them to watch.

By having a narrative running alongside the performance of the band/artist it makes it more interesting to watch, especially if the storyline actually fits to the lyrics of the song. An excellent example of this type of music video is "Stan" by Eminem and Dido. The reason why this video is so clever is because this song is about an obsessive fan over ermine and is girlfriend (dido) is started to become worried by this. the fact that the person playing the obsessive fan looks like Eminem makes it easier for us as viewers to follow and really absorb the narrative 100% and listen to how it fits the lyrics of the song.





I hope that when it comes down to making our own video, we can achieve both a mixture of performance and narrative combined in order to making it a successful music video and something that is thoroughly enjoyable to watch.

Performance Music Video

This type of music video is when the band or artist who sings the song is the main focus in the video and its just of them performing in different locations. This locations can vary from a gig, to a music studio, or even in a completely different setting like another planet for example, but there is no storyline to it.

There are many different example of this but one that I though showed this particularly well is the classic pop song by Outcast called "Hey ya!". It shows the band performing on a TV show to a live audience and there isn't really much of a storyline to it apart from the vague plot which fits in to the lyrics with the song.

Wednesday, 30 June 2010

Genre Research - 'Florence and the Machine'

Florence and the Machine is the UK's newest artist in Indie Rock. It can be described as various genres from different people such as rock and indie, to even soul.


Florence was born on the 28th August 1986 in London and has grown up there her whole life. Florence grew up in a fairly wealthy background and attended The Camber well college of Arts in studying her speciality, music.


Once graduated, she opted straight for starting her own music. The name "Florence and The Machine' comes from Florence's backing band. "The Machine" part of the name came from an idea she created herself when she was a solo artist, before she then came together with her backing band.


Her first album "lungs" reached number 1 in the album chart in UK in 2008 and also reached number 13 in the European charts. Since this big success, Florence and the Machine have been performing at several gigs and concerts around the UK and the globe. In NME Magazine, dated 20 March 2010, Welch revealed further details about her second album. She confirmed she had been in the studio for "a two-week stint with producer Paul Epworth" She claims that much of the inspiration for the second album has been scientific because "a lot of her family are doctors or trying to become doctors, so much of her conversations are fixated on medical stuff." The stint in the studio resulted in two tracks being completed and a new sound being discovered, she revealed that one track that will feature on the album is called "Strangeness and Charm", which she describes as "7 minutes long and relentless". She debuted "Strangeness and Charm" on May 2, 2010 in The Olympia Theatre, Dublin during her Cosmic Love Tour. Florence described the new sound as "dancey, but it's also dark as well" she explained that they also featured "relentless drums and heavy, droning bass." The album is due out in 2011.






This is one of my favourite videos by Florence and The Machine. Although it is very plain and quite simple and only includes a few different types of shots, I really like the subtle lights used in the background to put Florence in the spotlight so that all the audience's concentration is always on her and perhaps this is something we can consider to do in our own music video. To focus on the character themselves, rather then having a set storyline or narrative.

Genre Research - The Streets

Micheal Geoffrey "mike" skinner, normally goes by the name of "the streets" stage name. Born on the "7th November 1978, Mike has been in the music industry since a very young age.


At just 5 years old he started to learn the keyboard and it grew from there. He lived on a suburban council estate in the heart of Birmingham and had a pretty rough upbringing. In the mid 1990's he attended Bourneville Secondary School, but left at just the age of 15 to pursue his music career with no qualifications. However, he soon went straight into producing his own music. His music goes by the genre of contemporary/rap. It included both fast and slow beats and in some songs Mike 'raps/mc's', where as in slower songs such as "we never went to church" where he actually sings along to the lyrics rather then "song-talking".



Between 2000 and 2003 and he worked on his first album "Original Pirate Material" which was nominated for the mercury prize award. It was a success with the public and entered the top 20 in March 2001. It included singles such as "lets push things forward", "has it come to this" and "don't mug yourself". As you can see, by the names of the songs, What mike writes and produces is all true knowledge based and is hoping people will listen to the lyrics carefully as they mean a lot to him.


Between 2004 and 2005, he released his second album "A grand don't come for free" which again went into the top 20. In fact, one of the singles "your fit but don't ya know it" went in at number one in the charts in early 2005. "...Being number one for the first time, was by far the best moment of my life so far..." states Mike.


Since 2005, Mike has gone on to produce another 3 albums "The hardest way to make an easy living", "everything is borrowed" and his current album he is working on in 2010 is "computer blues".

He does lots of charity work and also enjoys doing live performances such as Party in the Park, and various private gigs and supporting work around London.

My favourite video from The Streets its definately the single "your fit but don't ya no it". I love the way that photographs are used as moving images as its from a point of view camera angle so its almost as if we are looking at Mike Skinner's photos. I also like the way how almost no "camera tricks" have been used in that it look like it has been done realistic and modern day and hasn't got anything false like artificial lighting or special effects. I makes the video look cleaner, sharper and crisper and I think it fits this song really well. The best thing about it though is Mike is pretty much playing himself in this video, so it makes it really fun to watch.





Another video by The Streets that I enjoyed was "when you wasn't famous". It has a really good comical edge to the video and made me laugh. Again it isn't a "show off" video as in "oh look at all the special editing techniques we can do" but has still been edited well and shows continuity throughout the video. I enjoy the streets videos so much because I like their music and how the videos really fit the genre and lyrics to their songs. I also think that this video would b able to be achieved as it isn't overly professional and so myself and my group aren't being too over ambitious.