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Final Music Video

Final Digi-Pack

Final Advertisement

Evaluation - Question 1,3 and 4

Evaluation - question 2

2) How effective is the combination of your main product and ancillary tasks?
When I first had to create my ancillary tasks, I wanted to ensure that I had a consistent theme running throughout them so that my target audience of teenage girls would have appeal to them and that they related to my music video well. For the inspiration of my Digi-pack and magazine advert I looked at Pixie Lott who was the artist of my chosen song for my music video, "like a broken arrow". We wanted to portray Pixie Lott as a young teenage girl who is trying to connect with her audience. So, I decided to use locations that teenagers would be familiar with such as parks, benches and their front living room.
For my Digi-pack I used the black and white theme that I have running throughout music video which gave it the professional look that I wanted to and I think it fitted with the lyrics/theme to the song (relationship break ups). For the front cover I took a print screen from my actual music video where Elle is resting against a white wall. I used this image as the audience will be familiar with it from the music video and it will clearly show that she is the main female protagonist being re
presented in the video. I adjusted the contrast a little more so that she stood out against the all and adding in a "swirly" font which i downloaded from a fonts website as I think this fitted with my pop genre and showed the young and girly character, inspired by Pixie Lott herself.
For the inside covers I chose a "kiss" shape to represent the love within the music video and on the other I used a black silouette of the cupid with an arrow as I also had this in my music video as an overlapping shot of when Elle and Alex in the video are arguing, the arrow breaks over them.
Here is my second ancillary task which is my magazine advert. Again, I have kept the consistency running throughout by continuing the black and white theme and again using a "swirly/girly" font to keep the initial idea of portraying Pixie Lott as much as possible. Again I have used screen shots from my music video so the audience can relate to the advertisement as they recognise them fro the video itself. The purpose of this was to promote the album itself. I used quotes from famous music magazines to make it look more professional and believable.
Overall, I think the overall effectiveness of the combination of my ancillary tasks is good because I have used the same locations, fonts and images throughout that my target audience of teenage girls will be able to relate to and along with the storyline and narrative of the music video.

Evaluation - Voice over

Tuesday, 5 April 2011

Opening credits research

In order for our music video to look more professional, we were told that we need to have the song title and artist to come up at the beginning and perhaps the end of the song as well. I was watching MTV the other day when I saw the video "Pack up" by "Eliza Doolittle" come up. I like the plain simple font used with the black writing and I also particularly liked the pink banner that the credits were written across. I particularly liked the banner as its pink and girl and this reflects my groups chosen genre of "pop" and it being a female artist of Pixie Lott, I think the colour pink indicates this well to our audience. However, on the IMovie tools, the only colour you can achieve for a banner type effect is white, and this doesn't really fit with our music video, especially because our video is all in black and white, I thought a bit of colour would help but we unfortunately can't achieve this. So, instead we have just gone with a plain simple aerial font and written the following: Line one - Broken Arrow Line two - Pixie Mix Line three - Pixie Mix EP EP stands for extended play, which makes it not quite a CD, but not quite an album either, it falls in betwee both these brackets. So, the CD in the shop would have our single "Broken Arrow" plus maybe three or four ore tracks alongside this. Seeing as myself and the three other members of my group have all included around twelve songs on our Digi-Pack covers, so this would count as the full album and would be considered as "Pixie Mix LP" (long play). So, to avoid confusion, we as a group have added "Pixie Mix EP" to our opening credits to mean the single and so that it will avoid any confusion over our album covers.

Wednesday, 30 March 2011

Draft four

Here is draft four of our music video. It is very similar to our original first draft. Other than the fact at the beginning we have added opening credits in the bottom right hand corner stating "Pixie Mix - Broken Arrow" with a line separating the two to make it clear that it's the name of the song and the artist who its sung by. We did this to introduce it and to make it look more like a music video rather then just a series of clips along with a piece of music.

Draft three

Here is a draft version of my music video, but as a group we removed all evidence of the black and white editing and experimented with the contrast whilst the clips were all in colour. As a group, we decided to click "revert to original" on each clip as this way the clips were all of a similar contrast and made the music video flow better. I'm still undecided as to whether or not I like the music video better in black and white or colour...

Editing Techniques

This is a video of a song called "Together" by a group named Herve. The reason why I have uploaded this to my blog is simply because of the editing used in this video. Regardless of the genre of the song, I simply love this video as because of how creative it is. The fact that the whole music video was based simple on images which had been photo shopped in order to create the images to "move" in their own way. Now that we are moving on to final cut pro to produce out final editing, I thought this video may help, only in perfecting ours top motion, not the whole music video as we have moving images and not just still photographs like this video.

Evaluation

Once I have completed the final finishing touches to my editing of my music video, I will have to answer the following 4 questions successfully: 1) In what ways does your media product use, develop or challenge forms and conventions of real media products 2) How effective is the combination of your main product and ancillary tasks? 3) What have you learned from your audience feedback? 4) How did you use media technologies in the construction and research, planning and evaluation stages? Rather than just creating a powerpoint and uploading it to scribed, myself and my group want to answer these questions in a more creative way in order to gain as many marks as possible on our creativity skills. I was looking for examples of evalautions which have already been uploaded to YouTube in order to give me an idea as to how to answer these questions successfully. Here is one which I particualrly liked and I felt they answered the questions correctly and precisely:

Sunday, 13 March 2011

I just noticed my digi pack doesn't fit on my blog properly, so when I analyse it, I will upload each panel separately, that way it can be viewed properly!

Digi pack - Final version


Here is my completed Digi-Pack, finally! after editing the photos on picaza and paint, I was fianlly able to produce the Four sided Digi pack that is promoting my album - Pixie Mix Broken Arrow.

[anaylsis to be blogged]