Genre Research - Example

fI have decided to research 3 different artists for my genre research to see what videos are already on the market as I wouldn't want to do anything similar that exists and want it to be all original and unique material that myself and my group eventually come up with.


My first group I have decided to research are a electro/pop solo called "Example". Elliot Greaves was born on 20th June 1982 and grew up in Hammer smith, West London. As a teenager, he used to attend local "rap battles" in this area and this is where he got the name "Example". He attended Royal Holloway University to study film directing. however, after graduating in 2003, he realised that film wasn't the correct industry for him and so went in to a male solo career in singing, writing and producing his own music. Elliot describes his music as "dysfunctional-electro pop"

He has released 3 singles called "wont go quietly" "watch the sun come up" and his brand new single to soon be released in July 2010 "Kick starts". Here is the brad new video for kick starts by Example:



This is an excellent video and a great example to talk about when it comes to having a lot to talk about. The bit i love the most about it is the fact how it has been edited to "best-perfection" and so every image which appears in the screen in perfectly in sync with the pace and speed of the music. This makes it more enjoyable as an audience to watch and is great to look at both the video and to enjoy the excellent song at the same time.

Another part of this video which I really enjoy is the different feet/faces/people that are used so quickly and edited very fast paced so that as an audience we just get a quick flash of it. The feet is the most effective part for me. As soon as the beat in the song begins, we are shown with a pair of feet tapping along. I too immediately found myself tapping to this "catchy" electro/pop beat and so by having the feet on screen beating in time with the music makes the video look a lot sharper and perfected to each precise beat in the song.

This effect is also used in the band "30h!3" my first kiss and also an advert for the famous liquor drink "tia maria". This shows that this "beat"effect is a very contemporary idea and is being a lot. I hope to include a similar effect in our own music video when it comes to editing.







Also, i really like how "example" has such a variety within their music videos. Their first single "watch the sun come up" is an excellent contrast from the newly modernised second single "she wont go quietly" which is filmed mostly at a nightclub.

I really like the "watch the sun come up" video as it goes into animation in black and white every so often and this makes the video look really affective and as if you are being "bought into his world". The black and white breaks up the contrast of the real life images used and I really like it as i haven't seen it in any other music videos before.





"she wont go quietly" is in my mind, what i class to be as a contemporary and up to date sort of music video. I like the fact it is filmed in a club as their is a variety of different lighting and it looks like the people in the video are actually dancing to the song being played. I also like the twist and the end when the girl wakes up and it was all a bad dream!

Genres of Music

On the 23/06/10, we began doing some research in to all the different types of genres of music in order to decided which ones we liked/disliked in order to helping us become one step further to our final decision for our music video which we will be filming in September/October time.

As a class we came up with over 20 different types of genres for example: reggae, RNB, pop, jazz, classical, funky house, rap and so on. This shocked me as I wasn't expecting there to be so many different types of music in the world and I am already started to feel confused as to what genre I would like to use for my final piece this year!

Out of the 20 or so genres we came up with, my favourites to consider would be pop, classics (such as 60's/70's music) or alternative, so something that is unique and different from all the other types of music available on the market. I cant wait to begin my research even further!