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Final Music Video

Final Digi-Pack

Final Advertisement

Evaluation - Question 1,3 and 4

Evaluation - question 2

2) How effective is the combination of your main product and ancillary tasks?
When I first had to create my ancillary tasks, I wanted to ensure that I had a consistent theme running throughout them so that my target audience of teenage girls would have appeal to them and that they related to my music video well. For the inspiration of my Digi-pack and magazine advert I looked at Pixie Lott who was the artist of my chosen song for my music video, "like a broken arrow". We wanted to portray Pixie Lott as a young teenage girl who is trying to connect with her audience. So, I decided to use locations that teenagers would be familiar with such as parks, benches and their front living room.
For my Digi-pack I used the black and white theme that I have running throughout music video which gave it the professional look that I wanted to and I think it fitted with the lyrics/theme to the song (relationship break ups). For the front cover I took a print screen from my actual music video where Elle is resting against a white wall. I used this image as the audience will be familiar with it from the music video and it will clearly show that she is the main female protagonist being re
presented in the video. I adjusted the contrast a little more so that she stood out against the all and adding in a "swirly" font which i downloaded from a fonts website as I think this fitted with my pop genre and showed the young and girly character, inspired by Pixie Lott herself.
For the inside covers I chose a "kiss" shape to represent the love within the music video and on the other I used a black silouette of the cupid with an arrow as I also had this in my music video as an overlapping shot of when Elle and Alex in the video are arguing, the arrow breaks over them.
Here is my second ancillary task which is my magazine advert. Again, I have kept the consistency running throughout by continuing the black and white theme and again using a "swirly/girly" font to keep the initial idea of portraying Pixie Lott as much as possible. Again I have used screen shots from my music video so the audience can relate to the advertisement as they recognise them fro the video itself. The purpose of this was to promote the album itself. I used quotes from famous music magazines to make it look more professional and believable.
Overall, I think the overall effectiveness of the combination of my ancillary tasks is good because I have used the same locations, fonts and images throughout that my target audience of teenage girls will be able to relate to and along with the storyline and narrative of the music video.

Evaluation - Voice over

Wednesday, 10 November 2010

The 1960's

The 1960's was a great era of both music and and music videos. The Beatles were a very popular band in this decade and were famous for their weird and wonderful videos that they had produced.










This video for their number one single, "Cant buy me love" is a simple video of the four of them running around in "private property" doing different shots. Such as helicopter high angle shots and simple handheld ones.



Pink Floyd, The Rolling Stones and The Who were also too different band that were popular across this era and they also did similar things with their music videos.







Bob Dylan was also a very famous solo artist in the 1960's. he too, was famous for his quirky videos. In a certain video, It is simply him standing behind The Garrick Theatre, looking directly at the America just holding signs with some of the lyrics written on them. This confused people, but proved a great success.

With all these artists mentioned, it was great because if they couldn't make a TV appearance on for example, Top of The Pops, then the TV programme would simply play their music video instead.

Posted by sophie mcnamara at 02:56  

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