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Final Music Video

Final Digi-Pack

Final Advertisement

Evaluation - Question 1,3 and 4

Evaluation - question 2

2) How effective is the combination of your main product and ancillary tasks?
When I first had to create my ancillary tasks, I wanted to ensure that I had a consistent theme running throughout them so that my target audience of teenage girls would have appeal to them and that they related to my music video well. For the inspiration of my Digi-pack and magazine advert I looked at Pixie Lott who was the artist of my chosen song for my music video, "like a broken arrow". We wanted to portray Pixie Lott as a young teenage girl who is trying to connect with her audience. So, I decided to use locations that teenagers would be familiar with such as parks, benches and their front living room.
For my Digi-pack I used the black and white theme that I have running throughout music video which gave it the professional look that I wanted to and I think it fitted with the lyrics/theme to the song (relationship break ups). For the front cover I took a print screen from my actual music video where Elle is resting against a white wall. I used this image as the audience will be familiar with it from the music video and it will clearly show that she is the main female protagonist being re
presented in the video. I adjusted the contrast a little more so that she stood out against the all and adding in a "swirly" font which i downloaded from a fonts website as I think this fitted with my pop genre and showed the young and girly character, inspired by Pixie Lott herself.
For the inside covers I chose a "kiss" shape to represent the love within the music video and on the other I used a black silouette of the cupid with an arrow as I also had this in my music video as an overlapping shot of when Elle and Alex in the video are arguing, the arrow breaks over them.
Here is my second ancillary task which is my magazine advert. Again, I have kept the consistency running throughout by continuing the black and white theme and again using a "swirly/girly" font to keep the initial idea of portraying Pixie Lott as much as possible. Again I have used screen shots from my music video so the audience can relate to the advertisement as they recognise them fro the video itself. The purpose of this was to promote the album itself. I used quotes from famous music magazines to make it look more professional and believable.
Overall, I think the overall effectiveness of the combination of my ancillary tasks is good because I have used the same locations, fonts and images throughout that my target audience of teenage girls will be able to relate to and along with the storyline and narrative of the music video.

Evaluation - Voice over

Thursday, 25 November 2010

Pixie Lott

With the chosen song being now from Pixie Lott rather then Example, I am having to do some artist research on her so that when it comes to interpretating her in our music video, we have the right style/image/mise en scene as to what she would have, but at the same time, making it unique and our own.

Victoria Louise "Pixie" Lott (born 12 January 1991) is an English singer-songwriter, dancer and actress. Her debut single "Mama Do (Uh Oh, Uh Oh)" was released in June 2009 and went straight to number one in the UK Singles Chart. Lott is often credited for her live performances and style. Lott appeared as a guest judge on The X Factor, covering for the pregnant Dannii Minogue.
Lott was born in Bromley, south-east London. Her mother gave her the nickname Pixie because she was "such a tiny, cute baby who looked like a fairy". She started singing in her church school and when she was five she attended the Italia Conti Associates Saturday school in Chislehurst, she went onto the main school at 11 Italia Conti Academy of Theatre Arts where she was awarded a scholarship. At the age of 13, Lott moved with her family to Brentwood. During her time as a student she appeared in the West End production of Chitty Chitty Bang Bang at the London Palladium, and in BBC One's Celebrate the Sound of Music as Louisa von Trapp

Pixie Lott - Factfile

Birth Name - Victoria Louise Lott
Stage Name - Pixie Lott
D.O.B - 12th January 1991 (age 19), Bromley, South London
Origin - London, England
Genre - Pop, soul, electro-pop, dance-pop, R'n'B
Occupation - Singer, songwriter, dancer
Instrument - Vocals/Piano's
Year's Active - 2006-present
Labels - Mercury/Interscope
Website - www.pixielott.com

Posted by sophie mcnamara at 10:47  

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