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Final Music Video

Final Digi-Pack

Final Advertisement

Evaluation - Question 1,3 and 4

Evaluation - question 2

2) How effective is the combination of your main product and ancillary tasks?
When I first had to create my ancillary tasks, I wanted to ensure that I had a consistent theme running throughout them so that my target audience of teenage girls would have appeal to them and that they related to my music video well. For the inspiration of my Digi-pack and magazine advert I looked at Pixie Lott who was the artist of my chosen song for my music video, "like a broken arrow". We wanted to portray Pixie Lott as a young teenage girl who is trying to connect with her audience. So, I decided to use locations that teenagers would be familiar with such as parks, benches and their front living room.
For my Digi-pack I used the black and white theme that I have running throughout music video which gave it the professional look that I wanted to and I think it fitted with the lyrics/theme to the song (relationship break ups). For the front cover I took a print screen from my actual music video where Elle is resting against a white wall. I used this image as the audience will be familiar with it from the music video and it will clearly show that she is the main female protagonist being re
presented in the video. I adjusted the contrast a little more so that she stood out against the all and adding in a "swirly" font which i downloaded from a fonts website as I think this fitted with my pop genre and showed the young and girly character, inspired by Pixie Lott herself.
For the inside covers I chose a "kiss" shape to represent the love within the music video and on the other I used a black silouette of the cupid with an arrow as I also had this in my music video as an overlapping shot of when Elle and Alex in the video are arguing, the arrow breaks over them.
Here is my second ancillary task which is my magazine advert. Again, I have kept the consistency running throughout by continuing the black and white theme and again using a "swirly/girly" font to keep the initial idea of portraying Pixie Lott as much as possible. Again I have used screen shots from my music video so the audience can relate to the advertisement as they recognise them fro the video itself. The purpose of this was to promote the album itself. I used quotes from famous music magazines to make it look more professional and believable.
Overall, I think the overall effectiveness of the combination of my ancillary tasks is good because I have used the same locations, fonts and images throughout that my target audience of teenage girls will be able to relate to and along with the storyline and narrative of the music video.

Evaluation - Voice over

Thursday, 11 November 2010

Artists of today

Today, 25 years on, MTV has become one of the most popular music videos across the world with over 4 million viewers a week. It was so popular, it now had 3 sister channels, MTV Base, MTV hits and MTV dance. This is better because now the music videos can be categorised and watched separately. They plays such a wide variety of artists, it has proved very popular all over the world.

Jay-Z
One of the artist they play are black African rapper/hip hop artist, Jay-z. He has had many hits from 2000, when he had his first breakthrough, and his latest single "99 problems" has just been released. The video is so effective, I really like it. It's only been released for a couple pf months and already has over 3 million hits on YouTube and is proving to be a great success. I really like this video because it's all filmed in black and white and slips away from the stereotypical "rap" video. It deals with issues such as violence, drugs, racism etc and is shown very well through the camera angle and mise en scene in this video. Jay-Z is with the record label "Rock" and he produced and directed this video and to this labels joy, it has been a huge success. This was one of the most expensive music videos Jay-Z has ever done costing a lot of money and including over 350 cast members.




50 Cent
50 cent is another example of an American rap/r'n'b artist and is very popular with many of today's music channels and radio stations. He has had many number ones including albums and single both in his home country America and here in the UK. Amongst all of his singles, one that caused much controversy was the song "Candy Shop". It was spoken to be "one of the most expensive and extravagant black music videos of the decade". It was a video which had classic conventions of drama in which a music video needs to draw attention to the public. This "drama" included his big mansion, his sports car, sexuality from the girls and then of course the whole "it was all just a dream" concept at the end. Although it is looked down upon by some people, it still has over 24.5 million YouTube hits.




Posted by sophie mcnamara at 13:42  

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