From MTV to You Tube

What is a music video?
It's something that lasts the length of the song or sometimes seen longer and features the artist singing along and sometimes playing an instrument to the song, but the artist isn't always shown. It can tell a story, but doesn't have to and it should always be memorable to the viewer and should be worth "repeat viewings" so that once watched it can be looked at again.

1930's experimentation
Where did it all begin? There was a 1930's experiment called "A Colour Box by Len Lye".



This experiment was very much about putting film to music, which was where the whole concept of a music video began. It included trying to fit the images in time to a specific beat or rhythm or tune. This was also shown as an advert for The Post Office throughout the 1930's and was usually shown in cinemas.

The Go Team



This was one of the first music videos made. It doesn't have a narrative and instead is just lots of random images such as scenes of New York and even a group of professional "skippers". It also include lots of found advertising brands and different landscapes and locations. It was a success and was what "kick started" the music video era.