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Final Music Video

Final Digi-Pack

Final Advertisement

Evaluation - Question 1,3 and 4

Evaluation - question 2

2) How effective is the combination of your main product and ancillary tasks?
When I first had to create my ancillary tasks, I wanted to ensure that I had a consistent theme running throughout them so that my target audience of teenage girls would have appeal to them and that they related to my music video well. For the inspiration of my Digi-pack and magazine advert I looked at Pixie Lott who was the artist of my chosen song for my music video, "like a broken arrow". We wanted to portray Pixie Lott as a young teenage girl who is trying to connect with her audience. So, I decided to use locations that teenagers would be familiar with such as parks, benches and their front living room.
For my Digi-pack I used the black and white theme that I have running throughout music video which gave it the professional look that I wanted to and I think it fitted with the lyrics/theme to the song (relationship break ups). For the front cover I took a print screen from my actual music video where Elle is resting against a white wall. I used this image as the audience will be familiar with it from the music video and it will clearly show that she is the main female protagonist being re
presented in the video. I adjusted the contrast a little more so that she stood out against the all and adding in a "swirly" font which i downloaded from a fonts website as I think this fitted with my pop genre and showed the young and girly character, inspired by Pixie Lott herself.
For the inside covers I chose a "kiss" shape to represent the love within the music video and on the other I used a black silouette of the cupid with an arrow as I also had this in my music video as an overlapping shot of when Elle and Alex in the video are arguing, the arrow breaks over them.
Here is my second ancillary task which is my magazine advert. Again, I have kept the consistency running throughout by continuing the black and white theme and again using a "swirly/girly" font to keep the initial idea of portraying Pixie Lott as much as possible. Again I have used screen shots from my music video so the audience can relate to the advertisement as they recognise them fro the video itself. The purpose of this was to promote the album itself. I used quotes from famous music magazines to make it look more professional and believable.
Overall, I think the overall effectiveness of the combination of my ancillary tasks is good because I have used the same locations, fonts and images throughout that my target audience of teenage girls will be able to relate to and along with the storyline and narrative of the music video.

Evaluation - Voice over

Thursday, 3 February 2011

Digi pack design Idea

Having completed some research into album covers and digi packs that are available, I am beginning to work on my own design fro what will be my digi-pack cover. I was thinking because we have chosen as a group to make our music video in black and white, for the front cover of the digi-pack I would like a shot of Elle against a background that will really make her stand out. I have taken a few print screens (which are in colour) which I will convert to black and white in photo shop of the sort of cover idea I am looking for. The printscreens I have included here are from "filming day 5 footage" where myself and Elle went and took some more close up shots, fter looking at the exam brief nd trying to ensure we had completed everything on the checklist in order to get the highest mrk and grade possible.






This is a shot of Elle against a brick wall. I love the composition of this shot and think when put in black and white it will look really effective. Also, I like the way Elle is looking directly towards the camera and this will bring the audience into buying the album more as it will catch their attention straight away.

This is another idea in which I can use. Rather then having Elle against a simple background, I may use this shot of her leaning against the white gate and looking down. I like the fact that she is looking down as this is showing the expression of how she is feeling in this album, as most of the songs are emotional and about love and feelings. I also like that Elle, the focus, is in the foreground and yet the background of the shot is slightly unfocused. This will look perfect in black and white for what I want on my digi-pack cover.


Of the three print screens, this is my favourite. When in black and white, the contrast of the white wall will really make Elle stand out. I also like how the rule of thirds is composed in this shot as there is space either side of her and also enough head room. In these spaces I will include the elements that re also included in a digi pack such as the bar code, album name/title with the artist's etc.

So, from my research I have decided that my image on the my digi-pack will definitely be black and white and will include an image of Elle with a certain background, being it a brick wall with great composition, or leaning against a gate, with a good background.

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