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Final Music Video

Final Digi-Pack

Final Advertisement

Evaluation - Question 1,3 and 4

Evaluation - question 2

2) How effective is the combination of your main product and ancillary tasks?
When I first had to create my ancillary tasks, I wanted to ensure that I had a consistent theme running throughout them so that my target audience of teenage girls would have appeal to them and that they related to my music video well. For the inspiration of my Digi-pack and magazine advert I looked at Pixie Lott who was the artist of my chosen song for my music video, "like a broken arrow". We wanted to portray Pixie Lott as a young teenage girl who is trying to connect with her audience. So, I decided to use locations that teenagers would be familiar with such as parks, benches and their front living room.
For my Digi-pack I used the black and white theme that I have running throughout music video which gave it the professional look that I wanted to and I think it fitted with the lyrics/theme to the song (relationship break ups). For the front cover I took a print screen from my actual music video where Elle is resting against a white wall. I used this image as the audience will be familiar with it from the music video and it will clearly show that she is the main female protagonist being re
presented in the video. I adjusted the contrast a little more so that she stood out against the all and adding in a "swirly" font which i downloaded from a fonts website as I think this fitted with my pop genre and showed the young and girly character, inspired by Pixie Lott herself.
For the inside covers I chose a "kiss" shape to represent the love within the music video and on the other I used a black silouette of the cupid with an arrow as I also had this in my music video as an overlapping shot of when Elle and Alex in the video are arguing, the arrow breaks over them.
Here is my second ancillary task which is my magazine advert. Again, I have kept the consistency running throughout by continuing the black and white theme and again using a "swirly/girly" font to keep the initial idea of portraying Pixie Lott as much as possible. Again I have used screen shots from my music video so the audience can relate to the advertisement as they recognise them fro the video itself. The purpose of this was to promote the album itself. I used quotes from famous music magazines to make it look more professional and believable.
Overall, I think the overall effectiveness of the combination of my ancillary tasks is good because I have used the same locations, fonts and images throughout that my target audience of teenage girls will be able to relate to and along with the storyline and narrative of the music video.

Evaluation - Voice over

Friday, 4 February 2011

editing

In today's lesson our whole group was in so myself and Elle were finally able to show the rest of our group what we had completed in the lesson they had missed. They really liked what we had done and they were also able to come up with some new ideas.


Where we have inserted the "stop motion" clip into our music video where the cupid emotion is firing an arrow, Emma said to use the Imovie tool of "picture within a picture" and so that underneath the stop motion we could put a clip of Elle and Alex so the two clips blend into one. We tried it and it looks good, but we still don't know whether we are going to include it in our final version.

Also looking at the music video, Elle who had come to the media room in her free periods the other day had made some further changes that I hadn't yet seen. She had added some clips of herself and Alex towards the end of the music video to give the video more narrative as we have already got a lot of performance clips of Elle singing. When the clips had been added, she "reversed" them to add to the whole "flashback" idea so it looked like they were looking back on the memories. She also ended the music video with 2 happy clips as the piano music that ends the song is quite happy, so she put in a clip of Alex giving her a "piggy back" and ending with a kiss by a tree with a pan up to the sky and then fading to black. I really like the changes that Elle made and I'm hoping now that all we need to do is finishes touches!

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