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Final Music Video

Final Digi-Pack

Final Advertisement

Evaluation - Question 1,3 and 4

Evaluation - question 2

2) How effective is the combination of your main product and ancillary tasks?
When I first had to create my ancillary tasks, I wanted to ensure that I had a consistent theme running throughout them so that my target audience of teenage girls would have appeal to them and that they related to my music video well. For the inspiration of my Digi-pack and magazine advert I looked at Pixie Lott who was the artist of my chosen song for my music video, "like a broken arrow". We wanted to portray Pixie Lott as a young teenage girl who is trying to connect with her audience. So, I decided to use locations that teenagers would be familiar with such as parks, benches and their front living room.
For my Digi-pack I used the black and white theme that I have running throughout music video which gave it the professional look that I wanted to and I think it fitted with the lyrics/theme to the song (relationship break ups). For the front cover I took a print screen from my actual music video where Elle is resting against a white wall. I used this image as the audience will be familiar with it from the music video and it will clearly show that she is the main female protagonist being re
presented in the video. I adjusted the contrast a little more so that she stood out against the all and adding in a "swirly" font which i downloaded from a fonts website as I think this fitted with my pop genre and showed the young and girly character, inspired by Pixie Lott herself.
For the inside covers I chose a "kiss" shape to represent the love within the music video and on the other I used a black silouette of the cupid with an arrow as I also had this in my music video as an overlapping shot of when Elle and Alex in the video are arguing, the arrow breaks over them.
Here is my second ancillary task which is my magazine advert. Again, I have kept the consistency running throughout by continuing the black and white theme and again using a "swirly/girly" font to keep the initial idea of portraying Pixie Lott as much as possible. Again I have used screen shots from my music video so the audience can relate to the advertisement as they recognise them fro the video itself. The purpose of this was to promote the album itself. I used quotes from famous music magazines to make it look more professional and believable.
Overall, I think the overall effectiveness of the combination of my ancillary tasks is good because I have used the same locations, fonts and images throughout that my target audience of teenage girls will be able to relate to and along with the storyline and narrative of the music video.

Evaluation - Voice over

Thursday, 3 February 2011

Digi-pack research

Going back to my original artist research, I remember I did some on the unique group called "The Streets" with it's main member Mike Skinner. I then went back and looked t my research and I remembered that a certain song of theirs "Never went to church", the video is all in black and white, just like ours is.













The Streets - Never Went To Church on MUZU.



I love this video because I think the black and white really portrays the emotion in this song about losing a loved one. There are some really nice scenic shots and close ups of Mike which I could also take into consideration when it comes down to designing my digipack. The close ups re really good and I love how his face is in contrast and the rest of the background is slightly out of focus. Here are a few print screens of my favourite shots from this video and have given me excellent inspiration for my digi-pack cover.












These two print screen I like because the mise en scene is excellent. I love the first image of Mike walking along a platform nearby to a river of some sort, with the beautiful mountain in the background. Obviously, when it comes to my digi-pack I need to keep my ideas realistic and that there are no mountains anywhere near I live! So, instead, I will focus on the river idea and perhaps get a photo of Elle walking long a bridge near the River Thames. The second image I really like because of the snow on the platform with the train pulling in. I love that the snow stands out in the black and white effect. However, because its February, the lack of snow is here so I will perhaps have a really unique image of Elle standing in the middle of train platform, perhaps smoking a cigarette, with the train pulling past her in the background.









These next two print screens were taken from the part of the video where Mike Skinner is sitting on the train. I love the image where is he looking out of the window and you can see his reflection on the window. This could be an option and if Elle is looking out of the window, it shows that she has a lot on her mind and this reflects with the title of the songs on her album. The second print screen is very relevant to our music video as he too, is looking at a Polaroid photo and looking back on a memory. I thought of another idea which I can do for my digi-pack is by taking a photo of someone holding Polaroid photo with a picture of Elle on it. This way, Elle is still included on the cover, but she is represented as a memory instead.








This screen shot is the favourite of all the ones I have taken from the video. I love it because it is both a scenic shot, but with Mike incorporated in to it in a clever way. I could perhaps take a picture similar to this, but use a car window for a reflection rather then the caravan/trailer shown in this shot.



The final print screen I have chosen is a close up of Mike's face. I really like this as the composition of the shot is perfect and within the headroom that is left, I will still be able to put in all the necessary details that re needed on a digi-pack such as the price, title etc. I also love the fact that in black and white, this shot will really capture the emotion in Elle's eyes and how she is feeling whilst singing the song "broken arrow".

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