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Final Music Video

Final Digi-Pack

Final Advertisement

Evaluation - Question 1,3 and 4

Evaluation - question 2

2) How effective is the combination of your main product and ancillary tasks?
When I first had to create my ancillary tasks, I wanted to ensure that I had a consistent theme running throughout them so that my target audience of teenage girls would have appeal to them and that they related to my music video well. For the inspiration of my Digi-pack and magazine advert I looked at Pixie Lott who was the artist of my chosen song for my music video, "like a broken arrow". We wanted to portray Pixie Lott as a young teenage girl who is trying to connect with her audience. So, I decided to use locations that teenagers would be familiar with such as parks, benches and their front living room.
For my Digi-pack I used the black and white theme that I have running throughout music video which gave it the professional look that I wanted to and I think it fitted with the lyrics/theme to the song (relationship break ups). For the front cover I took a print screen from my actual music video where Elle is resting against a white wall. I used this image as the audience will be familiar with it from the music video and it will clearly show that she is the main female protagonist being re
presented in the video. I adjusted the contrast a little more so that she stood out against the all and adding in a "swirly" font which i downloaded from a fonts website as I think this fitted with my pop genre and showed the young and girly character, inspired by Pixie Lott herself.
For the inside covers I chose a "kiss" shape to represent the love within the music video and on the other I used a black silouette of the cupid with an arrow as I also had this in my music video as an overlapping shot of when Elle and Alex in the video are arguing, the arrow breaks over them.
Here is my second ancillary task which is my magazine advert. Again, I have kept the consistency running throughout by continuing the black and white theme and again using a "swirly/girly" font to keep the initial idea of portraying Pixie Lott as much as possible. Again I have used screen shots from my music video so the audience can relate to the advertisement as they recognise them fro the video itself. The purpose of this was to promote the album itself. I used quotes from famous music magazines to make it look more professional and believable.
Overall, I think the overall effectiveness of the combination of my ancillary tasks is good because I have used the same locations, fonts and images throughout that my target audience of teenage girls will be able to relate to and along with the storyline and narrative of the music video.

Evaluation - Voice over

Tuesday, 18 January 2011

CD digi-pack

Now that I had done some research into existing CD covers of my pop genre (see 9th January post) I need to define what a CD digi-pack actually is and how it is different from a normal CD cover.


So, What is a CD digi-pack?

- It is made from cardboard so is light weight, is shatter proof and allows great graphic display for any images that want to be used.


- It was originally used to package albums

- They make a bigger statement that what an average Cd cover does and represents the ultimate custom packaging for our CD cover project.

- It's more environmentally friendly than originally CD covers were.

- Rather then just having a front and back cover, it "folds out" into different panels which have different functions. Most commonly it is either 4, 6 or 8 panels.




- The front cover and back cover of the CD Digi-pack are different. The front cover usually has the artist's/band's name, illustrations and most commonly the logo of the artist/band is featured too. The back cover will have a track list which simply includes all the song titles that are featured on the album and some will perhaps include the name of the producer of this music or some form of management label/website address.


- When it comes to consumer use, in order for the customer to be attracted to the Digi-pack, they are placed frontwards on shelves. This way the buyers can see the bright front cover with the artist/band on and will be immediately attracted to it.

Posted by sophie mcnamara at 02:30  

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