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Final Music Video

Final Digi-Pack

Final Advertisement

Evaluation - Question 1,3 and 4

Evaluation - question 2

2) How effective is the combination of your main product and ancillary tasks?
When I first had to create my ancillary tasks, I wanted to ensure that I had a consistent theme running throughout them so that my target audience of teenage girls would have appeal to them and that they related to my music video well. For the inspiration of my Digi-pack and magazine advert I looked at Pixie Lott who was the artist of my chosen song for my music video, "like a broken arrow". We wanted to portray Pixie Lott as a young teenage girl who is trying to connect with her audience. So, I decided to use locations that teenagers would be familiar with such as parks, benches and their front living room.
For my Digi-pack I used the black and white theme that I have running throughout music video which gave it the professional look that I wanted to and I think it fitted with the lyrics/theme to the song (relationship break ups). For the front cover I took a print screen from my actual music video where Elle is resting against a white wall. I used this image as the audience will be familiar with it from the music video and it will clearly show that she is the main female protagonist being re
presented in the video. I adjusted the contrast a little more so that she stood out against the all and adding in a "swirly" font which i downloaded from a fonts website as I think this fitted with my pop genre and showed the young and girly character, inspired by Pixie Lott herself.
For the inside covers I chose a "kiss" shape to represent the love within the music video and on the other I used a black silouette of the cupid with an arrow as I also had this in my music video as an overlapping shot of when Elle and Alex in the video are arguing, the arrow breaks over them.
Here is my second ancillary task which is my magazine advert. Again, I have kept the consistency running throughout by continuing the black and white theme and again using a "swirly/girly" font to keep the initial idea of portraying Pixie Lott as much as possible. Again I have used screen shots from my music video so the audience can relate to the advertisement as they recognise them fro the video itself. The purpose of this was to promote the album itself. I used quotes from famous music magazines to make it look more professional and believable.
Overall, I think the overall effectiveness of the combination of my ancillary tasks is good because I have used the same locations, fonts and images throughout that my target audience of teenage girls will be able to relate to and along with the storyline and narrative of the music video.

Evaluation - Voice over

Tuesday, 25 January 2011

Further Research

I was on the main blog the other day having a browse at every body's blogs and seeing if there was anything from any lesson I had missed and I came across Oyinda's blog. I saw that she had recently uploaded an example of an A2 music video that had been awarded a grade 'A'. I remember a while ago when my group had finished and edited our as film project to perfection so we had a bit of spare time left over at the end and just for fun, we were looking at what music videos had been made on other media courses across the country. Funnily enough, this video that Oyinda has put on her blog, is a favourite that I liked watching back then.




I feel that this music video is relevant to our in the fact that many of our shots are edited in to black and white and adjusted with the contrast and saturation controls. Most of this video id edited to black and white, apart from the odd shot where certain bits of colour are depicted. I think we will hopefully be able to achieve this small amount of colour from the editing technique on final cut pro called "colour pass".

Also, on this video they have also used the Polaroid pictures effect where they begin to move inside from what started as a still image. I believe that this girl achieved this by using the "green screen" affect on final cut pro, so hopefully we can get ours looking as good as this groups does!

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