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Final Music Video

Final Digi-Pack

Final Advertisement

Evaluation - Question 1,3 and 4

Evaluation - question 2

2) How effective is the combination of your main product and ancillary tasks?
When I first had to create my ancillary tasks, I wanted to ensure that I had a consistent theme running throughout them so that my target audience of teenage girls would have appeal to them and that they related to my music video well. For the inspiration of my Digi-pack and magazine advert I looked at Pixie Lott who was the artist of my chosen song for my music video, "like a broken arrow". We wanted to portray Pixie Lott as a young teenage girl who is trying to connect with her audience. So, I decided to use locations that teenagers would be familiar with such as parks, benches and their front living room.
For my Digi-pack I used the black and white theme that I have running throughout music video which gave it the professional look that I wanted to and I think it fitted with the lyrics/theme to the song (relationship break ups). For the front cover I took a print screen from my actual music video where Elle is resting against a white wall. I used this image as the audience will be familiar with it from the music video and it will clearly show that she is the main female protagonist being re
presented in the video. I adjusted the contrast a little more so that she stood out against the all and adding in a "swirly" font which i downloaded from a fonts website as I think this fitted with my pop genre and showed the young and girly character, inspired by Pixie Lott herself.
For the inside covers I chose a "kiss" shape to represent the love within the music video and on the other I used a black silouette of the cupid with an arrow as I also had this in my music video as an overlapping shot of when Elle and Alex in the video are arguing, the arrow breaks over them.
Here is my second ancillary task which is my magazine advert. Again, I have kept the consistency running throughout by continuing the black and white theme and again using a "swirly/girly" font to keep the initial idea of portraying Pixie Lott as much as possible. Again I have used screen shots from my music video so the audience can relate to the advertisement as they recognise them fro the video itself. The purpose of this was to promote the album itself. I used quotes from famous music magazines to make it look more professional and believable.
Overall, I think the overall effectiveness of the combination of my ancillary tasks is good because I have used the same locations, fonts and images throughout that my target audience of teenage girls will be able to relate to and along with the storyline and narrative of the music video.

Evaluation - Voice over

Monday, 17 January 2011

Filming day 2



With all the studio clips out the way, we now were well on our way to producing our music video. Our second chosen location is the famous home ware shop "IKEA" in which we wanted to use for clips of Elle with her boyfriend Alex to see them having a good time, but also we would use this material for flashbacks on their bad times as well.

Based on our background research from the film "500 days of summer", the clips of the main male and female characters running around and looking at the kitchens, bathrooms and bedroom etc, this is what we wanted to achieve, but by making the shots more original and unique.


Furthermore, we filmed several clips of Elle and Alex running around, holding hands, sitting in the kitchens pretending to have meals, jumping on beds, sitting on different types of sofa's/chairs etc and just making it look like her and her boyfriend are having a lot of fun together. Once all the 'happy' shots had been completed, we then had to film the 'bad times' of Elle and Alex and so we filmed pan shots of Elle almost "pulling" Alex along and it looked as if he wasn't interested in what was going on at all and that he just wanted to be at home.


Once we thought we had finished filming and completed at least 5 circuits of IKEA, we ended up in the Warehouse section were everybody goes to collect their order. Whilst walking through, Elle and Alex placed themselves in a trolley and were pushing each other around. To their shock, they didn't know that myself and Emma were secretly filming them as we thought this shot could also be included in the 'happy times'. However, they eventually caught us in the act and said that we should film a few dolly shot as we hadn't got many steady ones, as all the once we had completed weren't that smooth.

So, Emma and myself took ourselves a trolley and whilst Emma sat in it with the camera, I controlled the trolley. We positioned our trolley slightly further in front then Elle and Alex and we managed to achieve some excellent dolly shots that could be used in our music video.

Overall, it we spent around 3 hours in IKEA filming (a lot longer then we thought) and had over an hour of footage. I can't wait to upload it all and see how it looks like on the MAC'S!

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