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Final Music Video

Final Digi-Pack

Final Advertisement

Evaluation - Question 1,3 and 4

Evaluation - question 2

2) How effective is the combination of your main product and ancillary tasks?
When I first had to create my ancillary tasks, I wanted to ensure that I had a consistent theme running throughout them so that my target audience of teenage girls would have appeal to them and that they related to my music video well. For the inspiration of my Digi-pack and magazine advert I looked at Pixie Lott who was the artist of my chosen song for my music video, "like a broken arrow". We wanted to portray Pixie Lott as a young teenage girl who is trying to connect with her audience. So, I decided to use locations that teenagers would be familiar with such as parks, benches and their front living room.
For my Digi-pack I used the black and white theme that I have running throughout music video which gave it the professional look that I wanted to and I think it fitted with the lyrics/theme to the song (relationship break ups). For the front cover I took a print screen from my actual music video where Elle is resting against a white wall. I used this image as the audience will be familiar with it from the music video and it will clearly show that she is the main female protagonist being re
presented in the video. I adjusted the contrast a little more so that she stood out against the all and adding in a "swirly" font which i downloaded from a fonts website as I think this fitted with my pop genre and showed the young and girly character, inspired by Pixie Lott herself.
For the inside covers I chose a "kiss" shape to represent the love within the music video and on the other I used a black silouette of the cupid with an arrow as I also had this in my music video as an overlapping shot of when Elle and Alex in the video are arguing, the arrow breaks over them.
Here is my second ancillary task which is my magazine advert. Again, I have kept the consistency running throughout by continuing the black and white theme and again using a "swirly/girly" font to keep the initial idea of portraying Pixie Lott as much as possible. Again I have used screen shots from my music video so the audience can relate to the advertisement as they recognise them fro the video itself. The purpose of this was to promote the album itself. I used quotes from famous music magazines to make it look more professional and believable.
Overall, I think the overall effectiveness of the combination of my ancillary tasks is good because I have used the same locations, fonts and images throughout that my target audience of teenage girls will be able to relate to and along with the storyline and narrative of the music video.

Evaluation - Voice over

Tuesday, 18 January 2011

Narrative research

Narrative theory and structure
NARRATIVE is the term given to coherence and organisation to a series of given facts. The human mind needs a natural sense of narrative in order to connect events together and make certain interpretations based on these connections. In every situation, our mind always seeks a beginning, middle and an end and by understanding this shows that we understand how a common narrative is structured and shown to us.

Narrative Conventions
NARRATIVES are always made up of several similar conventions in order to find it's correct meaning. Within this meaning there are a series of codes that need to be considered. When we look at a narrative we examine its: GENRE, CHARACTER, FORM and TIME.

Narrative Structures
There are many ways in breaking down and defining what a narrative structure is. For example, you may here a Hollywood film describe as "a classic Hollywood narrative" meaning it has three acts. News stories have their own individual structure. A lot of work has been completed by literacy theorists in to develop ways of deconstructing a narrative:

- Tvzetan Todorov suggests that narrative is simply equilibrium, disequilibrium and new equilibrium,
- Vladimir Propp suggests hat narratives strongly depend on characters and action
- Claude Levi-Strausse believes that there is a constant creation of conflict/opposition propels narrative. Narrative can only ever end on a resolution of conflict. Opposites can be visual (light/darkness/movement/stillness) or conceptual (love/hate/control/panic) and do with the sound track. Also, he believes that binary oppositions can also be used in order to deconstruct the narrative of something.

Posted by sophie mcnamara at 03:14  

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