BLOGGER TEMPLATES AND TWITTER BACKGROUNDS »

Final Music Video

Final Digi-Pack

Final Advertisement

Evaluation - Question 1,3 and 4

Evaluation - question 2

2) How effective is the combination of your main product and ancillary tasks?
When I first had to create my ancillary tasks, I wanted to ensure that I had a consistent theme running throughout them so that my target audience of teenage girls would have appeal to them and that they related to my music video well. For the inspiration of my Digi-pack and magazine advert I looked at Pixie Lott who was the artist of my chosen song for my music video, "like a broken arrow". We wanted to portray Pixie Lott as a young teenage girl who is trying to connect with her audience. So, I decided to use locations that teenagers would be familiar with such as parks, benches and their front living room.
For my Digi-pack I used the black and white theme that I have running throughout music video which gave it the professional look that I wanted to and I think it fitted with the lyrics/theme to the song (relationship break ups). For the front cover I took a print screen from my actual music video where Elle is resting against a white wall. I used this image as the audience will be familiar with it from the music video and it will clearly show that she is the main female protagonist being re
presented in the video. I adjusted the contrast a little more so that she stood out against the all and adding in a "swirly" font which i downloaded from a fonts website as I think this fitted with my pop genre and showed the young and girly character, inspired by Pixie Lott herself.
For the inside covers I chose a "kiss" shape to represent the love within the music video and on the other I used a black silouette of the cupid with an arrow as I also had this in my music video as an overlapping shot of when Elle and Alex in the video are arguing, the arrow breaks over them.
Here is my second ancillary task which is my magazine advert. Again, I have kept the consistency running throughout by continuing the black and white theme and again using a "swirly/girly" font to keep the initial idea of portraying Pixie Lott as much as possible. Again I have used screen shots from my music video so the audience can relate to the advertisement as they recognise them fro the video itself. The purpose of this was to promote the album itself. I used quotes from famous music magazines to make it look more professional and believable.
Overall, I think the overall effectiveness of the combination of my ancillary tasks is good because I have used the same locations, fonts and images throughout that my target audience of teenage girls will be able to relate to and along with the storyline and narrative of the music video.

Evaluation - Voice over

Monday, 17 January 2011

filming day 3

With the weather looking appealingly bright, we decided to film the footage of Elle and Alex in our local park in which they meet on a park bench and realise they are reading the same novel. We walked around the park in order to find a correct bench for how we wanted our material to look. After 20 minutes of walking through muddy grass and leaves, we found a bench at the far end of the park where not many people were walking past and we thought this was perfect.

We started off with all the "novel" scenes where they first meet and then Alex starts talking to Elle and that's how there romance begins. We filmed it in front as a two shot, behind to get an over the shoulder shot and also panned around them and up to the sky as we remembered this was what we had planned to do on our animated storyboard. We also took a photo of Elle and Alex in this position (as imaged above) in order for our green screen idea. This was to get the camera over a montage of photos of them and the zoom in to this photo and make it turn to "real life". If this doesn't work, we shall just use the still image instead and use a transition from the MAC'S to take it in to real life.




Whilst we were still on the bench, we then filmed the "break up" shots of Elle. This included a close up of her with a clear umbrella over her head. It wasn't raining however so one of us had a bottle of water with us on set and we poured this over the umbrella and got shots of it "trickling down" the sides to appear like it was raining. This was one of the main reasons as to why we used a clear umbrella too. We also filmed a shot of Elle's face from outside the umbrella to make the rain appear like it was her tears and this will hopefully really capture her being upset from the break up.


Finally, as we thought we had achieved all the shots we needed, we then filmed some "muck around" shots of Elle and Alex together in their good times, just in case we didn't already have enough from IKEA on day 2 of filming. We also remembered that we wanted some shots of the pair of them to make it look like it was a "home video" effect. So, we achieved this by Elle getting on Alex's back and Elle pointing the camera at them laughing, joking, running around and just having fun as a couple.


So, with 3 out of our 4 locations filmed, I can't to get all the filming completed and begin editing our music video into what we hope will be a great success!

0 comments: