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Final Music Video

Final Digi-Pack

Final Advertisement

Evaluation - Question 1,3 and 4

Evaluation - question 2

2) How effective is the combination of your main product and ancillary tasks?
When I first had to create my ancillary tasks, I wanted to ensure that I had a consistent theme running throughout them so that my target audience of teenage girls would have appeal to them and that they related to my music video well. For the inspiration of my Digi-pack and magazine advert I looked at Pixie Lott who was the artist of my chosen song for my music video, "like a broken arrow". We wanted to portray Pixie Lott as a young teenage girl who is trying to connect with her audience. So, I decided to use locations that teenagers would be familiar with such as parks, benches and their front living room.
For my Digi-pack I used the black and white theme that I have running throughout music video which gave it the professional look that I wanted to and I think it fitted with the lyrics/theme to the song (relationship break ups). For the front cover I took a print screen from my actual music video where Elle is resting against a white wall. I used this image as the audience will be familiar with it from the music video and it will clearly show that she is the main female protagonist being re
presented in the video. I adjusted the contrast a little more so that she stood out against the all and adding in a "swirly" font which i downloaded from a fonts website as I think this fitted with my pop genre and showed the young and girly character, inspired by Pixie Lott herself.
For the inside covers I chose a "kiss" shape to represent the love within the music video and on the other I used a black silouette of the cupid with an arrow as I also had this in my music video as an overlapping shot of when Elle and Alex in the video are arguing, the arrow breaks over them.
Here is my second ancillary task which is my magazine advert. Again, I have kept the consistency running throughout by continuing the black and white theme and again using a "swirly/girly" font to keep the initial idea of portraying Pixie Lott as much as possible. Again I have used screen shots from my music video so the audience can relate to the advertisement as they recognise them fro the video itself. The purpose of this was to promote the album itself. I used quotes from famous music magazines to make it look more professional and believable.
Overall, I think the overall effectiveness of the combination of my ancillary tasks is good because I have used the same locations, fonts and images throughout that my target audience of teenage girls will be able to relate to and along with the storyline and narrative of the music video.

Evaluation - Voice over

Monday, 17 January 2011

filming day 4 - final day

It's the final day of filming and time for our final location, Alexandra Palace for it's beautiful views and scenery of London such as Canary Wharf and the Gherkin buildings. We arrived at around 4pm and it was rather dusky and so we began filmign striaght away. We brought a big tourch with us so that when it did get dark, we shine this upon Elle's face and create a "spot light" effect.


This image was once I took on my phone and uploaded to my laptop. as you can see, the lights on the scenery look very picturesque! We wanted to get going straight away and so we set up the tripod to begin filming some scenery shots with Elle standing in front, but slightly to the side of the shot to remember the importance of rule of thirds when filming. just as we were setting up, a security guard came out and asked if we had permission to film. We explained that we were media A2 students at a local school and were filming the horizon for out music video. However, much to our surprise, the problem got sorted within 5 minutes as all we had to do was sign a form with a prove of student I.d.





So, after that little mis-hap, we began filming. we included several different panning shots of the scenery with Elle in front with the torch to make sure her face was lit up. After this we set it up along a walkway and had her singing and walking towards us. Seeing as it was 5 o clock at night and was dark we had a big light that was quite bright and shone it on her. This looked a bit weird in some shots as you could see a big circle where the light was but in other shots, such as when Elle was standing by an arch way singing, it looked good.

After all shots at Alexandra Palace were complete, we went back to Elle's house to do the filming of the photograph's as part of "Elle's memories" of the good times her and Alex had together before they split up. As a group we made the photos by cutting out pictures of them and sticking them on card backgrounds to make them look like the typical Polaroid picture. We also did some green screen's of this to see if it will work on iMovie. This inspiration and use of intertextuality has come from the music video "Airplanes - BoB" when the camera pans across all the Polaroid pictures and then one of them starts moving. We would like to try and incorporate this into our music video, but if it doesn't work, as we weren't too sure, we filmed it with the park bench shot as well so we can zoom into it and the next scene will happen.

The way in which the photos's move in this video is what we woul dlike to achieve as a group when and if the green screen tool works on imovie.


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