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Final Music Video

Final Digi-Pack

Final Advertisement

Evaluation - Question 1,3 and 4

Evaluation - question 2

2) How effective is the combination of your main product and ancillary tasks?
When I first had to create my ancillary tasks, I wanted to ensure that I had a consistent theme running throughout them so that my target audience of teenage girls would have appeal to them and that they related to my music video well. For the inspiration of my Digi-pack and magazine advert I looked at Pixie Lott who was the artist of my chosen song for my music video, "like a broken arrow". We wanted to portray Pixie Lott as a young teenage girl who is trying to connect with her audience. So, I decided to use locations that teenagers would be familiar with such as parks, benches and their front living room.
For my Digi-pack I used the black and white theme that I have running throughout music video which gave it the professional look that I wanted to and I think it fitted with the lyrics/theme to the song (relationship break ups). For the front cover I took a print screen from my actual music video where Elle is resting against a white wall. I used this image as the audience will be familiar with it from the music video and it will clearly show that she is the main female protagonist being re
presented in the video. I adjusted the contrast a little more so that she stood out against the all and adding in a "swirly" font which i downloaded from a fonts website as I think this fitted with my pop genre and showed the young and girly character, inspired by Pixie Lott herself.
For the inside covers I chose a "kiss" shape to represent the love within the music video and on the other I used a black silouette of the cupid with an arrow as I also had this in my music video as an overlapping shot of when Elle and Alex in the video are arguing, the arrow breaks over them.
Here is my second ancillary task which is my magazine advert. Again, I have kept the consistency running throughout by continuing the black and white theme and again using a "swirly/girly" font to keep the initial idea of portraying Pixie Lott as much as possible. Again I have used screen shots from my music video so the audience can relate to the advertisement as they recognise them fro the video itself. The purpose of this was to promote the album itself. I used quotes from famous music magazines to make it look more professional and believable.
Overall, I think the overall effectiveness of the combination of my ancillary tasks is good because I have used the same locations, fonts and images throughout that my target audience of teenage girls will be able to relate to and along with the storyline and narrative of the music video.

Evaluation - Voice over

Monday, 17 January 2011

Filming - Day 1

Finally, the filming has begun! The first day filming session was to complete all the "studio" type shots we wanted of Elle, to look it like she was rehearsing the song for her performance. We had spoken to the Photography teacher at our school if we could borrow the studio to film in and to our delight he said we could. It wasn't exactly to how we wanted it to look,but we though with only between 2 and 3 weeks to film, we needed to get as much as done as possible so we had a lot of material to look at when it came to uploading our footage and editing.

This image is similar to the white background that we had, but obviously, Elle was in place where the car was. We played the song over and over several times and and filmed several different camera angles from canted, to aerial (this was completed by standing on top of a chair and having Elle look up towards the camera), close up and also wide shots, to make sure we got the majority of the backdrop in.

We only had the studio fro an hour, but fingers crossed we filmed enough footage on both our digital camera and flip camera in order to produce the shots we originally put on our storyboard that we would like to have in our final video. Overall, the filming went ok, not brilliant as the space we had to move around in was limited, but fingers cross we have achieved the shots we wanted and that we can carry on to this high standard when it comes to filming the rest of our music video.

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